In a bid to boost customer engagement, Chipotle has reintroduced its highly popular digital game, Burrito Vault, offering over 150,000 Buy-One-Get-One free entrée codes ahead of National Burrito Day on April 3. This interactive event aims to engage the brand's loyal customers through an intriguing guessing game that rewards participants with valuable prizes. Meanwhile, recent rumors regarding the company’s bankruptcy have been debunked by Chipotle officials, clarifying that these claims stem from misinformation about one of their past ventures.

On Monday, March 31, at 9 a.m. ET, Chipotle Rewards members in both the U.S. and Canada were invited to participate in the Burrito Vault challenge by visiting UnlockBurritoDay.com. Participants must correctly guess the exact burrito order combination, ingredient by ingredient, to unlock the virtual bank. According to the company, the first 2,500 Chipotle Rewards members who successfully decipher the code each hour will receive BOGO codes. For those who miss out on the main prizes, there is still an opportunity to earn 25 reward points within the app.

Chris Brandt, Chief Brand Officer of Chipotle, expressed excitement about reviving the Burrito Vault after its immense success last year. The game was played over 2 million times in 2024, with all prizes claimed within 20 minutes. To extend the excitement this year, Chipotle decided to change the winning code every hour, ensuring continuous engagement throughout the event duration.

Amidst the promotional activities, false information circulated on social media last Thursday and Friday suggesting that Chipotle would file for bankruptcy and close restaurants in 2025. These rumors originated from a Spanish media outlet, Unión Rayo, which reported on the closure of Farmesa Fresh Eatery, a spinoff venture Chipotle tested briefly in 2023. Erin Wolford, a spokesperson for Chipotle, clarified that the misleading information resulted from confusion between Chipotle and its experimental venture. Following outreach efforts by Chipotle, the international site issued an apology for publishing the inaccurate article.

Beyond the interactive Burrito Vault game and addressing unfounded bankruptcy rumors, Chipotle remains committed to delivering exceptional value and experiences to its customers. Through engaging promotions like the Burrito Vault, the brand continues to foster strong connections with its audience while maintaining transparency about its operations and future plans.