In a strategic move aimed at enhancing its retail operations in Hong Kong, AS Watson Group has announced the appointment of Clarice Au as the new Chief Executive Officer of Retail Hong Kong. Effective from March 1, 2025, Au will take charge of overseeing the operations of several key brands including Watsons, PARKnSHOP, Fortress, and Watson’s Wine. Her role is pivotal as she brings extensive experience in digital transformation and customer engagement, which are crucial for navigating the dynamic retail landscape of Hong Kong. Dr. Malina Ngai, the group's CEO, praised Au’s leadership and contributions to the company’s growth initiatives. The appointment underscores AS Watson Group's commitment to innovation and excellence in the retail sector.

Au's career with AS Watson Group has been marked by significant achievements, particularly in driving digital advancements and expanding customer loyalty programs. As the new CEO, she will focus on building upon the existing strong business foundation while fostering collaboration among team members and business partners. One of her priorities is to enhance the customer experience across the network of over 500 O+O (Online and Offline) stores. This approach aims to integrate technology and personalized services to meet the evolving needs of consumers in Hong Kong's competitive retail market.

The retail environment in Hong Kong is rapidly changing, driven by technological advancements and shifting consumer preferences. Au recognizes the importance of adaptability and innovation in this context. She plans to leverage the talents of her teams and collaborate closely with partners to introduce new initiatives that will elevate the shopping experience. By focusing on these areas, Au aims to position Retail Hong Kong as a leader in the industry, offering unparalleled service and value to customers.

With her appointment, Clarice Au is set to lead Retail Hong Kong into a new era of growth and innovation. Her emphasis on leveraging digital tools and fostering strong partnerships promises to enhance the customer experience and drive the company's success in the highly competitive retail sector. The future looks promising as Au brings her vision and expertise to this important role within AS Watson Group.