A cultural shift is taking place in Iran, where specialty coffee is gaining prominence despite the country's historical preference for tea. In recent years, cities such as Tehran, Isfahan, and Shiraz have witnessed a proliferation of third-wave coffee establishments. These venues are not merely replicating Western trends but are crafting a distinctively Iranian approach to coffee culture, blending local traditions with meticulous quality standards.

The evolution of coffee in Iran dates back centuries, intertwined with its rich history. Omid Dadashi, an expert at Mon Coffee Institute, highlights that the renowned philosopher Avicenna referenced coffee in his writings over a millennium ago, using the term "buno" and prescribing it for medicinal purposes. During the Safavid dynasty, coffee was introduced as a luxury item reserved for the elite. Over time, coffeehouses known as qahveh-khaneh became social hubs, though tea remained the beverage of choice in households. Today, coffee consumption has surged dramatically, particularly among younger generations, transforming it into a vibrant social experience rather than just a drink.

Despite economic sanctions posing significant hurdles, Iran's specialty coffee scene continues to flourish. The country imported $43.9 million worth of coffee in 2023, reflecting growing consumer demand for higher-quality products. Local roasters and cafes play a pivotal role in shaping this burgeoning market, often innovating with sensory kits and advanced machinery. While import restrictions complicate access to green coffee beans and modern equipment, these challenges have spurred creativity within the industry. Competitions like the Islamic Republic of Iran Barista Championship (IRIBC) highlight local talent and foster enthusiasm, even amidst limited international exposure due to US sanctions affecting organizations such as the Specialty Coffee Association.

Women are increasingly making their mark on Iran's coffee landscape, overcoming systemic barriers to establish themselves across various roles in the industry. Initiatives such as the Iranian Women’s Coffee Association champion gender equality by providing mentorship and networking opportunities. Although progress remains gradual, the inclusion of more female voices enriches the field, offering fresh perspectives and driving innovation forward. As conditions improve, the potential exists for Iranian coffee professionals to contribute globally, showcasing their unique approach to specialty coffee. This story underscores resilience and creativity in building a thriving cultural movement rooted in both heritage and modernity.