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In 2025, the specialty coffee industry faces unprecedented challenges due to record-high coffee prices, inflation, and global trade tensions exacerbated by US tariffs. This volatile environment impacts roasters, traders, and producers alike, forcing them to adapt through diversification, cost management, and collaboration. Cash flow has emerged as a critical issue across the supply chain, with banks tightening credit lines and stakeholders prioritizing financial stability. Despite these hurdles, high prices offer an opportunity for structural change, emphasizing the need for efficiency, relationship-building, and innovation. Effective cash flow management is now essential for survival, while maintaining quality and brand integrity remains key to long-term success in this shifting landscape.