Adam Gittins, an old pro in the field of agriculture technology, has made significant strides. As a longtime employee of HTS Ag in Harlan, Iowa, he purchased a majority interest in 2024 and now serves as the company president. He witnesses the daily impact of technology on agriculture.

Unlock the Potential of Technology in Agriculture with Adam Gittins

How Technology Has Transformed Farming

For many farmers, adopting new technology can be intimidating. However, Adam Gittins shows otherwise. Technology has seamlessly integrated into every aspect of agriculture. Autosteer operates flawlessly in every pass across the field. Variable-rate technology precisely applies the right products in the right places. Planters have enhanced features, enabling more precise seed placement at faster rates. Even grain bin automation saves a substantial amount of money by eliminating the need to manually turn on and off fans. This automation is drastically improving farming practices compared to traditional methods.

The Indispensable Technology for Farmers

When asked about the one piece of technology he couldn't give up, Adam Gittins chose data. He collects data during every farm operation pass and analyzes it to identify areas for improvement. This data allows him to make necessary adjustments and enhance farming processes.

The Impact of HTS Ag on Viewing Technology

Being involved with HTS Ag has had a profound impact on Adam Gittins' farming. He needs to have a deep understanding of the technology to explain it to customers and help them see the benefits. He focuses on the financial payback rather than just selling flashy equipment. By using the technology themselves, they can demonstrate its real-time advantages, such as making life easier, increasing yield, or reducing costs.

The Challenges of Introducing New Technologies

One of the major challenges is familiarity. New technology disrupts farmers' habits and requires them to learn new ways of doing things. Overcoming the education and adoption hurdle is crucial. Another challenge is connectivity. While 4G is becoming more reliable and 5G offers increased speed, there are still rural areas where connectivity remains a problem. This can hinder the integration and automation of farming processes.

What Drives Adam Gittins in the Agriculture Industry

At the core, it's the people. When Adam Gittins can provide a technology solution to address a farmer's challenge and see their appreciation, it gives him great motivation. Knowing that he is making a positive impact on farmers' lives keeps him excited about being a part of the agriculture industry.