From April 18 to April 21, 2025, the Afrikiko Leisure Centre in Accra will host the ninth edition of the Africa Makeup & Beauty (AMB) Fair. Celebrated as one of Africa's leading platforms for beauty, wellness, and fashion industries, this year’s event centers around the theme 'THRIVE: Nurturing Brands & Innovation in a Changing Climate.' Over four days, attendees will immerse themselves in workshops, discussions, and exhibitions designed to promote sustainability, collaboration, and innovation. With an anticipated turnout of over 5,000 participants, the fair offers a unique blend of professional development, networking opportunities, and entertainment.
An Eventful Journey Toward African Excellence
In the heart of Accra, at the Afrikiko Leisure Centre, the AMB Fair 2025 is set to captivate visitors from across the globe. Kicking off on Friday, April 18th, with a grand opening ceremony at 3:00 PM, the event promises a vibrant experience spanning four days. Organized by Makeup Ghana, a social enterprise dedicated to fostering growth within Ghana's burgeoning beauty industry, the fair aims to connect professionals, enthusiasts, and brands under one roof.
This year's edition highlights discount sales, offering everything from skincare products to accessories. The THRIVE Summit brings together key players in the industry for stimulating discussions on topics such as sustainability, branding, and digital transformation. Additionally, the Green Beauty Challenge and Eco Fashion Show celebrate eco-conscious practices in beauty and fashion, showcasing creations made from upcycled materials. Evening events include an Industry Soiree, live music performances, and a Kizomba Night, ensuring a memorable experience for all participants.
Founder and CEO of Makeup Ghana, Rebecca Donkor, emphasizes the significance of the theme THRIVE, which encourages collaboration and sustainable practices. By bringing together local and international brands, creative entrepreneurs, and advocates for change, the AMB Fair 2025 seeks to inspire excellence and propel the industry forward. Admission remains free, making it accessible to both professionals and the general public.
Through its comprehensive approach, the fair not only showcases talent but also provides educational resources and networking opportunities crucial for personal and professional growth.
The AMB Fair serves as a testament to the power of unity and innovation within the African beauty sector. It invites everyone to join forces in celebrating African excellence while embracing environmental responsibility and cutting-edge advancements.
As a journalist covering the AMB Fair 2025, I am struck by the event's commitment to fostering sustainable practices and empowering individuals within the beauty industry. This initiative not only highlights the importance of staying ahead in an ever-changing global market but also underscores the value of community and shared goals. For readers, attending or following such events can provide valuable insights into emerging trends and the evolving landscape of the beauty world, encouraging us all to think critically about our choices and contributions toward a greener future.