A recent report by IndexBox highlights the growing demand for television, video, and digital cameras in Africa. The market is expected to experience steady growth over the next decade with a compound annual growth rate (CAGR) of +1.7% in volume and +2.4% in value from 2024 to 2035. This trend reflects increased consumption across various African countries, driven by production increases, import dynamics, and export patterns. By the end of the forecast period, the market is projected to reach 35 million units in volume and $1.8 billion in value.
According to the latest data, the consumption of these devices in Africa reached 29 million units in 2024, marking a 3.2% increase compared to the previous year. Over the past decade, the market has shown consistent growth despite some fluctuations. Key players such as Kenya, Sudan, and Angola dominate the consumption landscape, accounting for nearly half of the total market share. Morocco stands out as one of the fastest-growing markets, with a CAGR exceeding 26%. Meanwhile, production within Africa also saw an upward trend, reaching 22 million units in 2024 after seven consecutive years of growth.
Imports and exports further illustrate the evolving nature of this market. Imports stood at 7.4 million units in 2024, reflecting mild growth but still below peak levels observed earlier in the decade. South Africa and Morocco lead the importing nations, while Morocco has emerged as the dominant exporter, surpassing traditional leaders like South Africa. In terms of product types, television cameras, digital cameras, and video camera recorders account for the majority of trade activity, both in imports and exports.
Price trends reveal significant variations across different product categories and countries. Import prices remained stable around $74 per unit in 2024, though there were notable differences between specific products. For instance, television cameras commanded higher prices compared to other recording apparatuses. Export prices exhibited more dramatic shifts, plummeting by 63% in 2024 due to varying factors affecting supply chains and global demand.
The African continent continues to demonstrate promising opportunities in the imaging equipment sector. As local economies develop and technological advancements accelerate, the market is poised for sustained expansion. Countries that have invested in infrastructure and manufacturing capabilities are likely to benefit most from this growth trajectory. Furthermore, shifting trade patterns indicate potential for greater regional collaboration and self-sufficiency in meeting consumer needs.