In the ever-evolving world of technology, a new startup is making waves by merging fashion and artificial intelligence. Doji, a virtual try-on app, has recently emerged from stealth mode and secured investment from Alexis Ohanian’s venture capital firm, Seven Seven Six. The app allows users to create lifelike avatars and virtually try on clothing, redefining the online shopping experience. This innovative approach has garnered attention from tech enthusiasts and industry insiders alike, signaling a resurgence in consumer-focused startups driven by AI advancements.
A Breakthrough in Virtual Fashion
In the heart of Silicon Valley, amidst the bustling innovation scene, Doji launched its private beta in January 2025. Founded by Dorian Dargan and Jim Winkens—two tech veterans with backgrounds at Meta, Apple, and Google DeepMind—the app aims to revolutionize how consumers interact with fashion. By uploading a few selfies and full-body images, users can generate personalized avatars that mimic their appearance with remarkable accuracy. Within 20 minutes, these avatars are ready to virtually try on curated designer pieces or even products imported via shoppable links.
The app's appeal lies not only in its cutting-edge technology but also in its user-centric design. Early beta testers, including employees from leading AI companies like Anthropic and Humane, have enthusiastically shared their experiences on social media platforms. One of Doji’s most vocal supporters is none other than Reddit cofounder Alexis Ohanian, who praised the app for bringing fun back to consumer tech. His venture capital firm, Seven Seven Six, invested in Doji, recognizing the potential of AI to transform the retail landscape.
Doji’s founders emphasize that the app was built with real users in mind. "We wanted to create something that people would actually enjoy using," said Dargan. The app’s ability to suggest outfits based on user preferences has particularly impressed early adopters. For instance, tech blogger Jane Manchun Wong found the feature invaluable, as it helped her explore different styles without the hassle of manually selecting items. Similarly, Karine Hsu, CEO of Slope, appreciated the app’s accuracy and versatility, even using it to try on everyday items before making purchases.
Revitalizing Consumer Tech with AI
The success of Doji highlights a broader trend in the tech industry: the revival of consumer startups through AI. For years, the consumer segment had been relatively stagnant, but AI is now infusing new energy into this space. Investors like Chris Vanzetta from Seven Seven Six see significant value in AI applications that directly benefit end-users. "Doji has cracked the code on virtual try-on, providing an experience that feels authentic and engaging," Vanzetta remarked.
As more startups like Vybe emerge, offering similar services, the competition in the virtual try-on market is heating up. However, Doji stands out for its seamless integration of fashion and technology, appealing to both fashion enthusiasts and tech-savvy consumers. The app’s potential to enhance online shopping experiences while fostering creativity in personal style choices makes it a promising player in the rapidly evolving retail sector.
From a journalist’s perspective, Doji represents a fascinating intersection of technology and fashion. It showcases how AI can be leveraged to solve practical problems and improve everyday life. As we witness the rise of consumer-focused AI applications, it becomes clear that the future of retail may well lie in virtual experiences that bridge the gap between the digital and physical worlds. Doji’s success serves as a reminder that innovation thrives when it aligns with genuine user needs and aspirations.