Global retail giant Amazon has officially announced that the eagerly anticipated Prime Day 2025 will take place in July. This annual shopping event is set to offer substantial savings across over 35 categories, with a notable expansion into Ireland for the first time. Despite these exciting developments, some third-party sellers may face challenges due to increased costs from recent tariffs on Chinese imports.

In a recent post on Amazon News, the company highlighted exclusive deals for Prime members spanning electronics, kitchenware, beauty products, and clothing. Alongside attractive discounts, members can look forward to rapid, complimentary delivery, aiding in preparation for the back-to-school season. The event will span 24 countries, marking another milestone as Ireland joins the list of participating nations.

Although specific dates remain undisclosed, the timing aligns with historical trends since the event's inception in 2015. However, deviations occurred in 2020 and 2021 due to pandemic-related disruptions. This year, while many sellers are expected to participate actively, Reuters reports indicate that rising tariffs could deter some third-party vendors from fully engaging. These tariffs, introduced earlier this month, have significantly inflated operating costs, complicating efforts to provide competitive pricing.

Last year’s Prime Day set records, with independent sellers contributing over 60% of sales and more than 200 million items sold during the two-day extravaganza. Additionally, Amazon achieved an impressive feat by delivering over nine billion items within one or two days for global Prime members in 2024.

As anticipation builds, further details regarding exact dates and special offers will likely emerge closer to the event. Shoppers can expect an extensive range of tech bargains, among other categories, ensuring another memorable Prime Day experience.