Reports indicate that Apple has abandoned plans to introduce a scratch-resistant, anti-reflective screen coating for the upcoming iPhone 17 Pro lineup. The decision reportedly stems from challenges in scaling the production process. Meanwhile, Samsung continues to incorporate anti-glare technology into its flagship devices, including the Galaxy S24 Ultra and S25 Ultra, setting a benchmark in display innovation.
Although rumors suggested that the iPhone 17 series would feature an anti-reflective coating, technical hurdles have delayed this advancement until at least the iPhone 18 series. Samsung's Corning Gorilla Armor solution reduces glare by up to 75%, but durability concerns remain among users of the Galaxy S24 Ultra. Other Android brands like iQOO and TCL are also exploring anti-glare solutions, contributing to a competitive landscape in smartphone displays.
Challenges in Scaling Production Technology
Apple faced significant obstacles while attempting to implement a new type of screen coating designed to resist scratches and reduce reflections. According to industry insiders, these difficulties primarily revolved around expanding the manufacturing process on a large scale. This setback postpones what could have been a groundbreaking feature for the iPhone 17 Pro series, leaving enthusiasts eagerly anticipating future iterations.
Over the past year, anticipation built regarding the potential inclusion of an anti-reflective coating within the iPhone lineup. Last year, credible sources hinted at such advancements for the iPhone 17 models. However, it appears that unforeseen complications during the development phase have hindered progress. While Samsung successfully integrated similar technology with its Galaxy S24 Ultra and subsequent releases, Apple’s inability to streamline mass production has resulted in this feature being postponed. Consequently, consumers interested in this functionality will likely need to wait until the release of the iPhone 18 series in 2026.
Competing Innovations in Smartphone Displays
Samsung leads the charge in anti-glare display technology, incorporating Corning's advanced protective glass solutions into their premium devices. Despite offering substantial reductions in glare, some Galaxy S24 Ultra users reported issues concerning the longevity of the oleophobic coating. This feedback highlights the importance of refining not only the performance but also the durability of cutting-edge display features.
Beyond Samsung, other manufacturers contribute unique innovations to enhance user experience through reduced glare. For instance, iQOO offers Crystal Optical Glass in select variants of its flagship smartphones, addressing reflection concerns effectively. Similarly, TCL presents NXTPAPER technology across certain phones and tablets, providing matte finishes albeit sometimes compromising brightness levels. As Apple delays its entry into this arena, the market remains vibrant with diverse options catering to varying consumer preferences. Furthermore, with foldable devices becoming increasingly popular, Apple plans to join this trend next year, signaling another step forward in mobile device evolution.