Digital Product
ASUS Unveils Zenfone 12 Ultra: A Powerhouse of AI and Multimedia Features
2025-02-06

The latest flagship smartphone from ASUS, the Zenfone 12 Ultra, has been officially launched. This device emphasizes artificial intelligence capabilities, offering a blend of offline and cloud-based AI functions. It also features an advanced display, robust camera system, and impressive battery life. The phone is available in Europe at a competitive price point with special launch offers.

This innovative smartphone integrates a Snapdragon 8 Elite processor to support various AI-driven tasks such as audio transcription, article summarization, and real-time language interpretation during calls. Offline AI operations are powered by Meta’s Llama 3 8B model, enhancing user experience without needing an internet connection. In terms of visual appeal and functionality, it boasts a high-quality AMOLED screen and a versatile camera setup that caters to both photography enthusiasts and casual users.

Innovative AI Capabilities Drive User Experience

The Zenfone 12 Ultra leverages cutting-edge technology to deliver seamless AI experiences. Its ability to handle AI tasks both online and offline sets it apart from other devices on the market. Users can enjoy features like real-time translation and voice clarity enhancements during video calls, making communication more effective and enjoyable.

The integration of the Snapdragon 8 Elite processor allows for efficient execution of complex AI algorithms. Tasks such as transcribing audio recordings or summarizing lengthy documents become effortless. Furthermore, the onboard Llama 3 8B language model ensures that these functionalities remain accessible even when there is no internet connectivity. Circle to Search functionality adds another layer of convenience, allowing users to quickly find information through intuitive gestures.

Premium Design and Enhanced Multimedia Features

Beyond its AI prowess, the Zenfone 12 Ultra excels in design and multimedia performance. The FHD+ AMOLED display offers vibrant visuals with adaptive refresh rates up to 144Hz, ensuring smooth transitions especially during gaming sessions. The camera system includes multiple lenses tailored for different photography needs, including portrait mode with bokeh effects and wide-angle shots.

A standout feature is the 50-megapixel Sony Lytia 700 sensor equipped with six-axis gimbal stabilization, delivering stable and clear images even in challenging conditions. Complementing this is a 32MP telephoto lens and a 12MP ultrawide lens, providing flexibility for diverse shooting scenarios. For selfies, the front-facing RGBW camera captures stunning details. Additionally, the 5,500mAh battery promises extended usage time, while Qi 1.3 wireless charging and eSIM support add convenience for staying connected.

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