Japanese entertainment powerhouse Avex has announced the appointment of renowned artist manager Brandon Silverstein as the chief executive officer of its newly established Avex Music Group. This strategic move involves Avex acquiring S10's music publishing catalog, expanding its U.S. market presence. Additionally, Avex increased its investment in S10 Management, aligning itself with Silverstein and Roc Nation. The new structure consolidates the previous Avex USA team under the Avex Music Group umbrella, while Silverstein gains an equity stake and a seat on the board.
The creation of Avex Music Group marks a significant milestone in Avex’s global strategy. Since partnering with Silverstein in 2020, Avex has been steadily enhancing its influence in the American music scene. With this acquisition, Avex aims to further solidify its position as a major player in the international music industry. The company's decision to place Silverstein at the helm reflects their confidence in his ability to drive growth and innovation within the music sector.
Silverstein brings extensive experience in managing high-profile artists such as Big Sean, Myke Towers, and Madison Bailey. His catalog includes popular tracks like Justin Bieber’s “Peaches” and Jack Harlow’s “First Class.” This expertise positions him well to lead Avex into a new era of creative opportunities. By integrating the former Avex USA team into the new group, the company seeks to streamline operations and maximize efficiency.
Above all, Avex’s commitment to strengthening its U.S. presence underscores its ambition to become a dominant force in the global music landscape. Silverstein expressed enthusiasm about contributing to Avex’s tradition of excellence and innovation. He envisions transforming the Avex Music Group into a comprehensive, service-oriented entity that fosters global opportunities for its creative partners. Through this collaboration, both parties aim to achieve unprecedented success in the ever-evolving music industry.
This partnership represents a bold step forward for Avex. By leveraging Silverstein’s leadership and vision, the company is poised to expand its reach and impact. As they embark on this new chapter, Avex and Silverstein are committed to shaping the future of music through innovation and collaboration. Their combined efforts promise to deliver exciting developments for fans and artists alike.