A significant shift in the music industry occurred as Japanese entertainment giant Avex announced its intention to amplify its influence in the U.S. market. This move includes appointing Brandon Silverstein, founder of S10, as the CEO of a newly established entity, Avex Music Group (AMG). The group will focus on promoting Avex artists globally, expanding its music catalog, and exploring new opportunities in the international market. With this decision, Avex aims to solidify its position as an innovator in the global music scene.

A Bold Vision for the Future of Music

In the vibrant world of music business, a pivotal announcement came on March 25 when Avex unveiled plans to consolidate its American operations under the newly formed AMG, headquartered in Los Angeles. Previously known as Avex USA, the restructured company will be helmed by Brandon Silverstein, who brings extensive experience from his role as the founder of S10. Under Silverstein's leadership, AMG is set to become a comprehensive music enterprise fostering global opportunities for artists and creators.

Silverstein's appointment coincides with Avex's acquisition of the entire S10 Music Publishing song catalog, valued at approximately $1 billion USD in 2024. Additionally, Avex increased its stake in S10 Management, aligning itself alongside Silverstein and Roc Nation. Notable songs within the S10 catalog include chart-topping hits like Justin Bieber’s “Peaches” featuring Daniel Caesar and Giveon, Tate McRae’s “Greedy,” and Jack Harlow’s “First Class.” The management roster boasts prominent names such as Myke Towers, Big Sean, and Madison Bailey.

Katsumi Kuroiwa, CEO of Avex, emphasized the significance of this partnership in strengthening their presence in the U.S. market and advancing their mission to reshape the future of music. By entrusting Silverstein with leading their American operations, Avex intends not only to broaden its reach but also to serve as a bridge introducing Japanese talent to a wider global audience.

This strategic expansion underscores Avex's commitment to pushing boundaries and redefining what it means to be a dominant force in the music and entertainment industries worldwide.

Through these developments, Avex demonstrates a forward-thinking approach that could inspire other companies in the sector to pursue similar strategies aimed at enhancing their global impact. It highlights the importance of collaboration and innovation in today's rapidly evolving music landscape.