In a significant move reshaping the global music industry, Japanese entertainment giant Avex has announced the establishment of the Avex Music Group in the United States. Headquartered in Los Angeles, this newly formed entity marks an important milestone for Avex as it significantly expands its American operations. The company has appointed Brandon Silverstein, founder of S10 Entertainment, as the CEO of the new group. This strategic decision follows the acquisition of S10 Music Publishing’s entire song catalog and an increased stake in S10 Management. Silverstein, who has been recognized by Billboard and Forbes for his achievements, will continue overseeing S10 Management while leading Avex's expansion efforts.
A New Chapter in Music Industry Collaboration
In the heart of the bustling music scene, Los Angeles becomes the epicenter of change as Avex Music Group takes shape under the guidance of Brandon Silverstein. With roots stretching back to 2020, when Silverstein and Avex first collaborated through a joint venture called S10 Publishing, their partnership has now blossomed into a full-fledged powerhouse. Silverstein, known for managing artists like Big Sean and Myke Towers, is tasked with transforming Avex Music Group into a dynamic, full-service music enterprise. This initiative aims not only to strengthen ties between Japanese and American music industries but also to create global opportunities for creators worldwide.
The formation of Avex Music Group consolidates all previous assets from Avex USA under one banner. It represents a bold step forward for Avex, which boasts over 1,500 employees across 14 offices globally and achieved nearly $1 billion in revenue last year. Under Silverstein’s leadership, the group plans to expand its music publishing portfolio, introduce more Japanese talent to Western audiences, establish joint ventures with renowned artists and entrepreneurs, and delve deeper into catalog deals. The collaboration between Silverstein and Katsumi Kuroiwa, Avex’s CEO, highlights a shared vision for international growth and innovation within the music sector.
As part of this arrangement, Silverstein retains his position at S10 Management, ensuring continuity for its roster of acclaimed artists. Additionally, he continues independently operating S10 Records, maintaining creative autonomy while steering Avex toward new heights.
This merger promises exciting prospects for both established and emerging talents in the music world, fostering cross-cultural exchanges that could redefine contemporary music landscapes.
From a journalist's perspective, the union of Avex and S10 Entertainment symbolizes a pivotal moment in the globalization of the music industry. By entrusting Silverstein with such a critical role, Avex demonstrates its commitment to embracing diverse perspectives and leveraging local expertise to achieve international success. For readers and music enthusiasts alike, this development signifies an era where boundaries between regions blur, paving the way for richer, more inclusive artistic expressions. As we witness these transformations unfold, it underscores how partnerships can drive innovation and foster a truly interconnected global music community.