A renowned figure in Italian television, Barbara D’Urso, may soon reappear on screens after nearly two years away. Following her departure from Mediaset, where she worked for twenty years, the 68-year-old presenter is reportedly negotiating with Rai to potentially host a weekday afternoon show. This development comes at a critical time for Rai, which has been facing challenges such as declining viewership and cancellations of popular programs. Reports suggest that Rai views D’Urso as a valuable asset who could revitalize their afternoon lineup. However, political obstacles, including opposition from Forza Italia, might complicate her transition. Despite these hurdles, discussions are ongoing, and her return could significantly impact both her career and the landscape of Italian television.
After leaving Mediaset in December 2023, Barbara D’Urso took a hiatus from television, during which she did not receive significant offers from other networks. According to sources, her absence was partly due to political factors, with some reports indicating that Pier Silvio Berlusconi, CEO of Mediaset, effectively blocked her return to broadcasting. Nevertheless, Rai’s interest in her has grown as they seek solutions to their declining ratings. The network recognizes D’Urso’s appeal across generations and her extensive experience, making her an ideal candidate to enhance their programming.
Rai is reportedly considering introducing D’Urso gradually, possibly through a midweek afternoon slot, rather than a prime-time role. This approach aims to avoid stirring up political sensitivities while allowing her to reconnect with audiences. Speculation also suggests that she might take over the Sunday afternoon program Domenica In, although current host Mara Venier is expected to remain in her position for another year. These discussions highlight the complexities of Italian television, where established hosts compete for coveted slots amidst shifting media-political dynamics.
As Rai plans its summer lineup, featuring Pino Insegno hosting Reazione a Catena starting June 8, 2025, they are simultaneously exploring how best to utilize D’Urso’s talents. Her potential return could boost afternoon viewership and offer fresh perspectives during a challenging period. On a personal note, D’Urso celebrated her 68th birthday on May 7, sharing heartfelt reflections about her ex-partner Mauro Berardi, who shares the same birthday. This gesture underscores her ability to maintain a positive public image despite career uncertainties.
The negotiations between D’Urso and Rai continue, with anticipation building around her possible comeback. If successful, her move could symbolize more than just a career resurgence; it could reflect broader changes in Italian television. As Rai navigates these intricate dynamics, D’Urso’s return might serve as a pivotal moment for the network as it strives to reengage its audience and redefine its place in the media landscape.