In an intriguing exploration of balancing professional aspirations with personal relationships, this article delves into the story of Sabina Hitchen and her husband, Alex. After founding Press for Success, a PR platform and community, in 2017, Sabina faced various challenges that led to a unique decision: hiring her husband as the VP of Strategic Partnerships. This move not only transformed their business but also reshaped their lives. The couple shares how they navigated potential pitfalls by seeking therapy, maintaining separate workspaces, and prioritizing their relationship outside of work. Their journey highlights the importance of communication, mutual respect, and adaptability in both marriage and entrepreneurship.

The story begins in 2020 when Sabina’s business was expanding rapidly. She realized she needed someone with specific skills to manage strategic partnerships and collaborations. Despite initial reservations, she recognized that her husband, Alex, possessed the necessary expertise. Having previously worked in media since his teenage years, Alex brought valuable insights and experience to the table. However, before making this significant decision, the couple consulted a therapist to ensure they approached the situation thoughtfully. They agreed on a six-month trial period to evaluate whether working together would positively impact both their professional and personal lives.

During the early stages of the pandemic, Alex had transitioned from his full-time job to become a full-time caregiver for their young daughter. This shift allowed Sabina to focus on growing her business, which eventually led to increased revenue and stability. When considering the next steps for their family, they explored various options, including moving back to New York City or finding a new professional opportunity for Alex. Ultimately, integrating Alex into Press for Success emerged as the best solution. He accepted a slightly reduced salary, viewing it as an investment in their shared future.

One key factor in their success has been compartmentalization. By physically separating their workspaces—Sabina working from home while Alex operates from an office—they maintain a healthy balance between professional and personal life. This arrangement allows them to enjoy moments of connection without the constant overlap of work-related discussions. For instance, their morning routine involves taking their daughter to school, where they sing along to music together. Once alone in the car, they can discuss business matters openly without affecting their family dynamics.

Another crucial aspect of their partnership is prioritizing date nights. Initially, these evenings often turned into extended work sessions, detracting from quality time as a couple. Recognizing this issue, they made a conscious effort to plan enjoyable activities that allow them to reconnect and remember why they fell in love. These regular outings have strengthened their bond and reminded them of the importance of nurturing their relationship beyond the workplace.

Since Alex joined the company, Press for Success has experienced remarkable growth. What started as a course platform has evolved into a thriving membership community, complete with a new app and upcoming real-time text alerts. The couple attributes much of this success to their collaborative efforts and the synergy they bring to the business. Working side by side has not only enhanced their professional achievements but also deepened their personal connection. They now find joy in building something meaningful together, combining their talents for a higher purpose.