Celebrating Hourglass and Barneys' Enchanting Homecoming

Nolita's Elizabeth Street Gardens was abuzz with an impressive guest list, including celebrities, fashion icons, and industry leaders, all gathered to celebrate the opening of the Hourglass Cosmetics and Barneys New York concept store. The event, co-hosted by Hourglass founder Carisa Janes, the CFDA, and Barneys alumni, promised a night of discovery, creativity, and immersive sensory experiences.

Rediscovering the Magic of Barneys

Commemorating a Storied Partnership

The 20th anniversary of Hourglass Cosmetics marked a significant milestone, and the brand chose to celebrate by returning to its roots – Barneys New York. As Carisa Janes, the founder and president of Hourglass, shared with Vogue, "For our 20th anniversary, we wanted to go back to where it began for Hourglass, Barneys New York. Tonight's launch event captures the magic of Barneys, an interactive celebration of discovery and creativity." This reunion was not only a nostalgic journey but also a testament to the enduring partnership between the iconic retailer and the beauty brand.

Unveiling the Concept Store

The Hourglass and Barneys Concept Store, set to open to the public from September 5 to October 11, was the centerpiece of the event. Guests were treated to an exclusive preview of this whimsical retail experience, which showcased a curated collection of fashion and beauty brands, including Thom Browne, Marc Jacobs, Khaite, KidSuper, Proenza Schouler, and Luar, among others. The concept store not only celebrated the 20-year legacy of Hourglass but also highlighted the brand's commitment to supporting the talent of tomorrow in the beauty and fashion industries.

Fostering Creativity and Collaboration

The event's co-hosting by the CFDA further underscored the celebration of creativity and collaboration. As Janes explained, "With the launch of Hourglass and Barneys limited-time concept store, we celebrate the spirit of Barneys by supporting the beauty and fashion talent of tomorrow through this unique experience, layered with our partnership with the CFDA." This collaboration served as a platform to nurture and showcase the work of up-and-coming designers and beauty brands, seamlessly weaving together the legacy of Barneys with the future of the industry.

Immersive Sensory Experiences

The Elizabeth Street Gardens were transformed into a surrealist playground, offering guests a captivating and immersive sensory experience. From the hazy hedge wall labyrinth to the life-size Hourglass brush heads adorned by store designers, the event transported attendees into a dreamlike Alice in Wonderland-inspired realm. The vibrant beats of DJs Angel + Dren set the perfect tone, complementing the blindfolded tastings and the bespoke dance performance by the renowned subway crew 'Showtime.'

Capturing the Spirit of Barneys

Throughout the event, the essence of Barneys New York was palpable. The lavish displays of fruit, blossoming flowers, and flickering candles created an atmosphere of enchantment and indulgence, echoing the legendary retailer's reputation for curating unique and memorable experiences. As guests explored the concept store, they were immersed in a world where fashion, beauty, and creativity intertwined, celebrating the legacy and vision that Barneys had long championed.

A Night of Celebration and Anticipation

The Hourglass and Barneys event was a resounding success, drawing an impressive guest list that included the likes of Emily Ratajkowski, Katie Holmes, Teyana Taylor, Ella Emhoff, Ivy Getty, Alek Wek, and many other luminaries from the fashion, beauty, and entertainment industries. The night was a testament to the enduring allure of Barneys and the continued growth and innovation of Hourglass Cosmetics. As the concept store prepares to open its doors to the public, the anticipation for this unique retail experience continues to build, promising a captivating blend of nostalgia, creativity, and the promise of a bright future for the beauty and fashion landscape.