Experience the Unstoppable Power of Style and Music
Following her front-row appearance at Chanel’s spring/summer 2025 couture show in Paris, Dua Lipa’s connection with the brand has deepened, culminating in this dynamic campaign. The Chanel 25, inspired by the classic 2.55 bag, is crafted from supple quilted leather, available in various sizes, each offering versatility for any occasion. Lipa’s journey with Chanel began in 2018, when she first donned the label for a Grammy Museum performance. Since then, her relationship with the brand has blossomed, showcasing custom looks on her Radical Optimism tour and co-chairing the Met Gala tribute to Karl Lagerfeld.
A Symphony of Colour and Innovation
The Chanel spring 2025 collection was a kaleidoscope of hues and ideas, reflecting the brand’s commitment to innovation. Dua Lipa marveled at the array of colours, particularly drawn to the buttery yellow shirtdress and the red ensemble with a black belt. These pieces resonated with her personal style, embodying a day-to-night versatility that appealed to her adventurous spirit. The collection also featured exquisite tweed designs, which, while beautiful, offered a different aesthetic. Lipa’s ability to adapt these styles to her own unique taste underscores her eclectic approach to fashion.
Her love for colour is not just about aesthetics; it’s an expression of her personality. Lipa’s style is a testament to her global upbringing, having lived in London and Kosovo during her formative years. This nomadic experience has shaped her wardrobe choices, allowing her to embrace diverse styles effortlessly. From casual denim to statement pieces, her outfits reflect a blend of comfort and boldness, making every look distinctly hers. This adaptability extends beyond fashion, influencing her music and collaborations, where she thrives on unexpected partnerships.
Becoming Part of the Chanel Legacy
Joining the Chanel family has been a full-circle moment for Dua Lipa. Her first major purchase—a Boy bag—marked a significant milestone in her career, symbolizing independence and achievement. The pride she felt buying that bag with her own money has now evolved into a deeper connection with the brand. The Chanel 25 campaign feels like a natural progression, celebrating her growth and the enduring appeal of Chanel’s designs. Lipa’s choice of the silver Chanel 25 as her “drug of choice” highlights her preference for bold, versatile accessories that can carry her through any situation.
The shooting process for the campaign was a celebration of spontaneity and creativity. Working with director Gordon von Steiner, Lipa embraced the freedom to express herself fully. The energy on set mirrored her performances, feeding off the collective enthusiasm of the team. The resulting video is a vibrant testament to her artistry, capturing the youthful exuberance of "She Drives Me Crazy" and her radical optimism. This song, though from a different era, resonates with Lipa’s spirit, adding an extra layer of authenticity to the campaign.
Radical Optimism in Everyday Life
Dua Lipa’s philosophy of radical optimism permeates all aspects of her life. She believes in embracing both highs and lows, finding lessons in every experience. This mindset has been pivotal in her success, allowing her to navigate challenges with grace and resilience. Whether performing on stage or choosing a new outfit, Lipa approaches each moment with a positive outlook, ready to grow and evolve. Her travels have taught her to appreciate the nuances of different cities, whether it’s shopping in Tokyo or enjoying a night out in Paris. For Lipa, everything comes back to that one essential accessory—the Chanel 25, which carries her entire world and reflects her unstoppable spirit.