Columbia University has announced a significant leadership change within its athletics department, promoting Greg Lamb to the role of Associate Athletics Director for Sport Programs and Special Projects. Over the past 15 years, Lamb has been an integral part of Columbia’s football program, most recently serving as Assistant Athletics Director for Football Operations. In his new capacity, he will oversee several varsity programs while supporting the Director of Athletics in aligning initiatives with the university's strategic goals. The announcement was warmly welcomed by Peter Pilling, Campbell Family Director of Athletics & Physical Education, who praised Lamb's extensive contributions to the football program and emphasized his readiness for expanded responsibilities.
Greg Lamb’s journey at Columbia began in a video coordination role, where he meticulously managed the football team's operational needs. For five years, he coordinated footage exchanges, trained student staff, and supervised technology systems. Transitioning into administration in 2014, Lamb took charge of the football budget, oversaw the Players Club, and ensured compliance with institutional policies. His hands-on approach extended to fostering player well-being through collaboration with relevant departments.
Beyond his professional achievements, Lamb boasts a strong educational background. A graduate of Pomona-Pitzer College, where he gained early experience managing football operations, he later earned a Master’s degree in Sports Management from Columbia University. This academic foundation has undoubtedly shaped his career trajectory, equipping him with both theoretical knowledge and practical expertise.
Lamb’s promotion reflects Columbia’s commitment to nurturing internal talent. As he assumes this broader responsibility, he brings not only technical proficiency but also a deep understanding of collegiate sports dynamics. Based in New York City with his family, Lamb is poised to continue contributing meaningfully to Columbia’s athletic community.
With this advancement, Columbia underscores its dedication to elevating seasoned professionals who embody the institution’s values. Greg Lamb’s expanded role promises to enhance programmatic cohesion and drive strategic growth across various athletics initiatives, reinforcing Columbia’s reputation in collegiate sports management.