A prominent figure in the world of country music, John Rich, known for his partnership in the duo Big & Rich and as a staunch advocate for President Donald Trump, is set to be honored with the Bob Hope Award during this year's Medal of Honor Celebration. Renowned not only for his musical talents but also for his philanthropic efforts, Rich has dedicated much of his career to supporting military causes and promoting patriotism through various initiatives.
As an artist, songwriter, and entrepreneur, John Rich has consistently demonstrated a deep commitment to honoring the U.S. military. His Redneck Riviera brand serves as a platform for raising funds that benefit veterans across the nation. Over time, he has managed to contribute nearly $2 million towards veteran-focused programs such as the VFW’s Return the Favor campaign and Folds of Honor. During a visit to Birmingham in 2018, Rich introduced his whiskey line named Redneck Riviera, drawing inspiration from personal experiences growing up near Alabama's Gulf Shores.
This connection to the region extends beyond mere branding; it reflects Rich's heartfelt dedication to giving back. For each bottle sold under the Redneck Riviera label, 10% of proceeds go directly toward scholarships provided by Folds of Honor for children who have lost parents in combat scenarios. Such generosity underscores his broader mission of aiding those who serve or have served their country.
The annual Bob Hope Award recognizes individuals within the entertainment industry whose work exemplifies exceptional service or positive depictions related to the United States Military. Named after comedian Bob Hope, famous for entertaining troops worldwide throughout an eight-decade-long career, past awardees include esteemed names like Tom Hanks, Clint Eastwood, and Denzel Washington.
Through his multifaceted contributions, John Rich continues to inspire others while advancing crucial causes close to his heart. By receiving the Bob Hope Award, he joins a distinguished list of entertainers recognized for uplifting the spirit of American armed forces members both at home and abroad.