Craveworthy Brands, a leading entity in the fast-food franchise sector, has recently made a significant, though undisclosed, financial commitment to Gregorys Coffee, a coffee chain that originated in New York City. This strategic move establishes Craveworthy as the managing partner, with ambitious plans set for the coffee brand's future. The core objective of this partnership is to significantly boost Gregorys' retail footprint and introduce a franchising model, anticipated to launch in the fourth quarter of 2025. Notably, Gregory Zamfotis, who established Gregorys Coffee with a single outlet in 2006, is slated to remain at the helm as the brand president, ensuring continuity and preservation of the brand's distinctive ethos.

This substantial transaction involved the collaboration of several key investors and advisory firms, including Kitchen Fund, a growth equity investor, Harborfield Management Co., an investment firm, and Branded Hospitality, an investment and advisory firm. While the specific financial terms of Craveworthy's investment in Gregorys have not been publicly disclosed, this venture represents a pivotal moment for Craveworthy, marking its initial significant foray into the dynamic coffee market. Craveworthy's existing portfolio already encompasses a diverse array of culinary brands, ranging from Asian-fusion concepts like Genghis Grill, BD’s Mongolian Grill, and Flat Top Grill, to stakes in fast-casual chicken, Mediterranean, burger, and bakery establishments. Craveworthy has affirmed its commitment to managing and providing expert guidance across essential business functions such as operations and training, while meticulously preserving Gregorys' "not-so-regular" identity. The intention is to leverage Craveworthy's extensive support system to facilitate expansion through qualified entrepreneurs nationwide.

Gregorys Coffee presently operates approximately 50 locations across the United States, with a robust presence primarily in New York and New Jersey, and additional outlets in Connecticut, Washington D.C., Chicago, Minneapolis, and Arizona. An important aspect of this partnership is the continuation of Gregorys' existing roastery in New York, which will carry on producing all the brand's coffee. This strategic alliance is poised to propel Gregorys Coffee into a new era of growth and accessibility, while Craveworthy Brands diversifies its investment portfolio and strengthens its presence in the competitive food and beverage industry.

This collaboration exemplifies the spirit of growth and innovation that drives the modern business landscape. By combining established expertise with a beloved brand, both companies are poised to achieve new heights, demonstrating that strategic partnerships can unlock immense potential and create widespread opportunities for entrepreneurs and consumers alike. It is a testament to the idea that with vision and concerted effort, boundaries can be expanded and new avenues for success can be forged.