Unconventional promotional tactics are redefining how horror movies reach their audience. In an era dominated by social media platforms like Twitter and TikTok, traditional methods such as trailers and posters no longer suffice. Studios are now compelled to think outside the box to generate buzz for their releases. One recent example comes from Neon's marketing campaign for "The Monkey," a film based on a Stephen King short story. To promote this eerie tale, the production company orchestrated a daring publicity stunt that left Los Angeles residents in awe and terror.

A school bus adorned with unsettling decorations cruised through Hollywood, driven by an actor dressed as the movie's titular character—a menacing toy monkey. Inside the bus were decapitated cheerleader mannequins, referencing one of the film's most shocking scenes. The spectacle was captured on video and shared on social media, where it garnered widespread attention. Residents witnessed the terrifying vehicle in action, with some even resorting to religious gestures for protection. Social media reactions ranged from disbelief to admiration, highlighting the effectiveness of this unconventional approach.

Innovative marketing strategies not only captivate audiences but also enhance the overall experience of watching a horror film. By creating immersive and interactive promotions, studios can build anticipation and excitement. This method allows fans to feel more connected to the story before stepping into the theater. As seen with Neon's previous campaigns, including the chilling website for "Longlegs," these creative efforts set a new standard for horror marketing. Such initiatives remind us that imagination and originality are key to standing out in today's competitive entertainment industry.