Over the past decade, the beauty industry has undergone a transformative shift, with one brand standing out for its commitment to craftsmanship and sustainability. Founded by Alice Wells and Jennifer Francis in 2015, Kindred Black emerged as a response to the relentless pace of social media and mass-produced cosmetics. The company champions a "slow beauty" ethos, focusing on handcrafted designs and unique formulations. This approach resonates deeply with consumers seeking meaningful alternatives to the fast-paced world of digital aesthetics.

Kindred Black’s success lies in its dedication to creating small-batch products using rare ingredients sourced from specialist growers worldwide. Each item is housed in refillable containers made from exquisite materials like hand-blown glass, while tools such as brushes and spatulas are crafted from natural elements like silver, obsidian, and wood. Recently, the brand has expanded into bespoke production with collections like Marcello, offering customizable glass vanity bottles that customers can fill with their preferred oils, serums, or lubricants. These innovations reflect the founders' vision of merging artistry with functionality.

Inspired by personal histories and global travels, Alice and Jennifer have developed a distinct design language for Kindred Black. Their creations often draw upon family heirlooms, curiosities, and antiques, infusing each product with a sense of nostalgia and individuality. Collaborations with artisans across disciplines—from perfumers in New York to glassmakers in Chicago—highlight the brand's commitment to fostering community and innovation. Looking ahead, Kindred Black aims to broaden its horizons through partnerships with designers in Europe, emphasizing quality over quantity and celebrating the joy of creation.

The story of Kindred Black exemplifies the power of authenticity and passion in today’s market. By prioritizing sustainable practices and artistic expression, the brand not only addresses consumer fatigue but also inspires others to embrace slower, more thoughtful approaches to living. In a world driven by instant gratification, Kindred Black reminds us of the enduring value of craftsmanship and connection.