The music streaming landscape is undergoing a transformation as AI-generated content continues to surge, particularly on platforms like Deezer. Recently, the French company announced that its platform receives over 20,000 AI-created tracks daily, making up an astonishing 18% of all uploaded content—a significant increase from the 10% reported earlier this year. Addressing this challenge, Deezer has taken proactive steps by implementing advanced detection tools and considering tagging systems for such content. Meanwhile, competitors like Spotify remain largely inactive in tackling this issue.

Facing an overwhelming influx of artificially produced songs, Deezer's innovation officer, Aurelian Herault, emphasized the growing concern surrounding these creations. To counteract this trend, Deezer introduced a sophisticated algorithm capable of identifying tracks generated through prominent AI models. This initiative aims to exclude fully AI-generated content from appearing in users' recommendations. Furthermore, plans are underway to introduce a tagging mechanism to clearly distinguish between human-made and AI-generated music.

In contrast, other major players in the industry have yet to adopt similar strategies. For instance, Spotify, under CEO Daniel Ek, allows AI-generated music unless it mimics existing artists, though reports suggest deficiencies in identifying and removing such imitations. Meanwhile, platforms such as Apple Music, Amazon Music, and Tidal have remained largely silent on the matter. The absence of regulatory frameworks governing AI music production complicates efforts to establish clear guidelines on acceptable content types.

This situation has sparked legal disputes, exemplified by US record labels suing Suno and Udio for alleged large-scale copyright infringement. Despite these allegations, both companies defend their practices under "fair use." Highlighting the importance of responsible development, Herault stressed the necessity of safeguarding artists' rights while ensuring transparency for listeners.

As AI-generated music becomes increasingly prevalent, Deezer's actions underscore the significance of addressing this phenomenon proactively. By integrating advanced algorithms and contemplating tagging systems, the platform seeks to maintain quality and authenticity within its offerings. This approach not only protects creators' interests but also enhances user experience by preserving genuine musical artistry amidst technological advancements.