When Brent Hoerig decided to open In The Axe, he envisioned more than just another entertainment spot—he aimed to create a sanctuary where individuals could relax, socialize, and challenge themselves. As a seasoned woodworker, Hoerig found inspiration in his craft, utilizing his expertise to design and construct every element of the facility himself. From felling trees to meticulously crafting the targets, his hands-on approach ensures both authenticity and quality.
This dedication to detail is evident throughout the venue. Visitors are greeted by a rustic yet polished ambiance that reflects Hoerig’s passion for woodworking. The result? A space that not only captivates but also empowers guests to embrace new experiences while appreciating the craftsmanship behind it all.
Axe throwing might sound intimidating, but at In The Axe, it’s designed to be inclusive and enjoyable for all skill levels. Whether you’re a first-timer or a seasoned competitor, the sport revolves around simplicity: throw the axe, make it stick, and earn points. Staff members, including experienced instructors known as “axe masters,” guide participants step-by-step, ensuring safety and success.
Hoerig emphasizes accessibility, stating, “If you can physically throw, we can teach you.” This philosophy extends to the diverse age range of participants, with records showing attendees from as young as five years old to those over ninety. Such inclusivity fosters a sense of community, encouraging families, friends, and even solo adventurers to partake in the fun.
While axe throwing remains the star attraction, In The Axe boasts additional offerings that cater to various interests. Among these is the rage room, a controlled environment where guests can release stress by smashing glass bottles and electronics with rocks. This unconventional outlet has garnered significant popularity, drawing patrons eager to test their strength and relieve tension.
For those seeking gentler pursuits, shuffleboard provides a strategic alternative. Combined with a fully stocked bar, these options ensure there’s never a dull moment. Managers like Brad Bloemer, a retired Marine Corps veteran, contribute to the positive atmosphere by prioritizing guest satisfaction. Their commitment to enhancing each visit through personalized tips and encouragement sets In The Axe apart from other venues.
In The Axe isn’t limited to walk-in visits; it serves as an ideal location for hosting private events, such as birthday parties, corporate gatherings, and team-building exercises. The spacious layout accommodates groups of varying sizes, offering flexibility for customizing experiences. For instance, event coordinators can organize friendly competitions or tailor activities based on attendee preferences.
This versatility appeals to organizers looking to combine entertainment with networking opportunities. By incorporating elements like axe throwing leagues and tournaments, In The Axe creates lasting memories while fostering camaraderie among participants. Furthermore, the availability of food and beverage services enhances the overall experience, making it a one-stop solution for memorable occasions.
What distinguishes In The Axe from competitors is its holistic approach to entertainment. Unlike traditional establishments focused solely on profit margins, Hoerig and his team prioritize creating meaningful interactions. Every aspect of the venue—from its construction to its programming—reflects a genuine desire to engage and delight customers.
As word spreads about In The Axe’s unique charm, interest continues to grow. With convenient operating hours Thursday through Saturday, along with online resources for further information, accessing this remarkable destination has never been easier. For anyone searching for a place to unwind, compete, or celebrate, In The Axe promises an unparalleled adventure.