A revolutionary gaming experience is here, blending comfort and excitement like never before. Slotomania has introduced its latest 360-degree campaign titled "Vegas in PJs," which redefines how players can enjoy casino thrills without leaving home. Launched on April 29, 2025, this innovative campaign brings together Slotomania's recent game releases while celebrating the favorite way to play—comfortably lounging in pajamas. The television spot highlights the seamless transition of IGT’s iconic land-based slots into free-to-play games, bringing a taste of Vegas directly into players' living rooms.
This engaging campaign features a commercial that airs across major networks, showcasing individuals enjoying their favorite casino games right from the comfort of their couches. Through playful visuals, it emphasizes the perfect marriage of relaxation and exhilaration. A standout aspect of the advertisement is the inclusion of an actual Slotomania player who won a trip to Europe in 2025 and was featured in the TV spot. This choice underscores Slotomania's dedication to connecting with its vibrant community.
Amnon Calev, Executive General Manager for Slotomania and Slots Central at Playtika, emphasized the importance of delivering authentic casino excitement to mobile users. He noted that their collaboration with IGT elevates the gaming experience for fans, providing unmatched levels of engagement and enjoyment. Building upon the success of previous campaigns such as Cleopatra II, this new initiative spotlights three popular IGT land-based slots: Cleopatra II, Regal Riches, and Wheel of Fortune Lucky Coins On Stage.
Slotomania continues to solidify its reputation as the premier destination for immersive gaming experiences by offering these beloved slots online and through various platforms. Players now have access to high-quality gameplay featuring intricate designs, captivating sound effects, and diverse mini-games. All of this is available without ever stepping foot in a physical casino.
Slotomania remains committed to delivering fun and excitement to its vast user base. Available for free download on multiple platforms, including App Store, Google Play, and the web, it invites everyone to indulge in its thrilling world of virtual slot machines. While it offers Vegas-style gameplay, the emphasis lies on creating an engaging and entertaining environment rather than offering cash prizes.
Through its "Vegas in PJs" campaign, Slotomania demonstrates its ability to innovate and adapt, ensuring that players worldwide can enjoy casino classics anytime, anywhere. This initiative not only enhances user satisfaction but also strengthens Slotomania's position as a leader in the mobile gaming industry.