A new chapter begins for Yakima Chief Hops (YCH) as Kevin Riel takes the reins as the Chair of its Board of Directors. With a background rooted in hop farming and extensive experience in board leadership, Riel is set to guide YCH toward achieving its strategic goals while preserving its core values. His tenure promises to build upon the company's reputation for innovation and sustainability within the global brewing industry. As both a respected grower and accomplished director, Riel brings a unique blend of insight and dedication that aligns perfectly with YCH’s mission.

Riel’s appointment follows a successful five-year term by outgoing Chair Mike Smith, who played an instrumental role in shaping the company’s governance model. During his time, Smith oversaw key milestones such as welcoming a new CEO and integrating external directors, reinforcing YCH’s commitment to excellence in quality and transparency. Reflecting on his journey with YCH, Smith expressed pride in seeing the organization evolve from an idea into a thriving entity driven by resilience and purpose. He emphasized the importance of fresh perspectives and leadership transitions, expressing confidence in Riel’s ability to propel the company forward.

Under Riel’s leadership, YCH aims to enhance its position as a premier global supplier of hops through collaboration and innovation. The company remains dedicated to connecting top-tier brewers worldwide with family-owned hop farms, fostering relationships built on trust and mutual respect. Ryan Hopkins, YCH’s Chief Executive Officer, highlighted the significance of Riel’s election, noting how his expertise will elevate the company’s vision and mission. By embracing change and leveraging the strengths of its board members, YCH continues to set benchmarks for responsible business practices and community engagement, paving the way for future success in agriculture and beyond.