In a recent discussion at the SXSW Conference in Austin, Texas, Ben Stiller, director and executive producer of the AppleTV+ series "Severance," delved into the parallels between the fictional Lumon Industries and the real-world tech giant Apple. The conversation with Apple’s senior vice president of Services, Eddy Cue, highlighted the creative freedom provided by Apple and the intriguing similarities in corporate culture. As Season 2 unfolds, the show continues to explore themes of corporate power, human emotion, and the enigmatic nature of large corporations.
The Creative Freedom Behind 'Severance'
Stiller emphasized the significant creative liberty given by Apple, which allowed the team to develop the unique narrative of "Severance." This freedom has been crucial in crafting a story that resonates deeply with audiences. Despite the mysterious elements of both Lumon Industries and Apple, Stiller revealed that he has never received any critical feedback from Apple regarding the show’s content. This level of trust and support has enabled the creators to push boundaries and delve into complex themes without external constraints.
During the interview, Stiller expressed gratitude for the creative autonomy provided by Apple. He noted that this freedom was instrumental in developing the intricate plot and characters of "Severance." The show’s portrayal of Lumon Industries, a corporation shrouded in secrecy, mirrors the public perception of Apple. Both entities are perceived as having an air of mystery that captivates viewers and consumers alike. Stiller also mentioned that while there have been numerous comparisons between Lumon and Apple, including their architectural designs and reverence for founders, Apple has not interfered with the production process. This hands-off approach has allowed the creative team to fully explore the dark and nuanced aspects of corporate culture, making "Severance" a compelling exploration of modern capitalism.
The Intrigue of Corporate Giants
The second season of "Severance" has garnered significant attention for its deep dive into corporate intrigue and the psychological impact on employees. Fans have been actively theorizing about various plot elements, driven by the show’s complex narrative and visual storytelling. As the story progresses, the true nature of Lumon Industries becomes increasingly ominous, prompting protagonist Mark Scout to uncover hidden truths about his workplace and severed memories.
Stiller’s comparison of Lumon Industries to Apple highlights the fascination with large corporations and their opaque operations. Both companies share a certain allure due to their enigmatic presence in the public eye. Stiller pointed out that the mysterious qualities of Apple, such as its secretive product development and iconic headquarters, draw parallels to the fictional Lumon. He also joked about the well-being of Apple, expressing a lighthearted concern that reflects the public’s interest in the company’s success. Eddy Cue reassured him that Apple is thriving and focused on creating innovative products that people love. The ongoing fan engagement and social media buzz surrounding "Severance" underscore the show’s ability to captivate audiences with its exploration of corporate culture and human emotions. As the series continues to unfold, it remains a thought-provoking commentary on the complexities of modern business and the individuals caught within its grasp.