Beyond the daily grind of managing a thriving business, Židů embraces a multifaceted role that includes roasting, event coordination, and nurturing a welcoming environment for his patrons. This blend of responsibilities keeps his work fresh and engaging, allowing him to continuously evolve and explore new dimensions of the coffee world. His story highlights how dedication to a craft, coupled with a willingness to embrace diverse challenges, can lead to a fulfilling career and a lasting impact on a local community. Jan Židů represents a new wave of coffee professionals who prioritize substance, service, and a deep appreciation for the beverage itself.

From Legal Aspirations to Coffee Craftsmanship

Jan Židů, once on a path toward a legal career, discovered his true calling in the world of coffee. His initial encounters with coffee, stemming from humble family traditions, evolved into a profound passion for specialty brews. A pivotal moment arrived when his mother, recognizing his potential, secured him an unexpected opportunity at a historic roastery-café in Brno. This serendipitous turn marked the beginning of his eight-year odyssey into coffee, a journey characterized by a hands-on approach and a deep commitment to quality that would ultimately reshape his professional life. His transition exemplifies how unexpected opportunities can lead to significant career shifts when aligned with personal interests and dedication.

Židů's unexpected leap from law to coffee was fueled by a desire for more direct human interaction and a craft that offered tangible satisfaction. He found that both fields, despite their obvious differences, shared a common thread of engaging with people. However, coffee provided a more immediate and enjoyable avenue for these connections. This fundamental shift led to the establishment of Dvakratdva, a coffee catering service that allowed him to combine his love for coffee with his passion for travel. The initial reliance on imported beans eventually spurred him to take control of the entire process, leading him to acquire his own roaster and delve into the intricate art of coffee roasting, a decision that further cemented his place in the industry.

Building Community One Cup at a Time

The establishment of Au Lait Espresso Bar alongside his catering business was a natural progression for Jan Židů, driven by a desire to create a more permanent and intimate space. Inspired by the welcoming atmosphere of smaller, product-focused cafes, he envisioned a place where customers could feel at home and connect with one another. This vision materialized in a cozy setting, centered around a large communal table designed to foster a family-like ambiance. The strategic co-location with a natural wine shop further amplified this community-building ethos, creating a unique cross-pollination of patrons and interests, demonstrating a thoughtful approach to business and social interaction.

Židů's approach to customer experience at Au Lait is rooted in genuine hospitality, aiming to provide a thoughtful and complete coffee journey without overwhelming patrons with excessive technical jargon. The communal table embodies his belief in fostering a sense of belonging within the neighborhood. This brick-and-mortar presence, combined with the dynamic nature of his coffee catering ventures, ensures that no two days are the same, allowing him to maintain his enthusiasm and avoid burnout. His continuous pursuit of knowledge, whether through mastering new roasting techniques or learning from collaborators, underpins his commitment to delivering both exceptional coffee and a truly welcoming environment.