At the New York International Auto Show, Genesis showcased its commitment to performance and innovation with two groundbreaking vehicles. The X Gran Equator Concept represents a fusion of luxury and ruggedness, appealing to adventurers. Meanwhile, the GMR-001 Hypercar marks Genesis's entry into high-stakes racing circuits, including Le Mans in 2026. These introductions reflect Genesis’s expansion into diverse automotive markets, blending elegance with cutting-edge technology.

The event also highlighted Genesis's dedication to hospitality through its Genesis House experience, offering insights into Korean culture and culinary delights. With these initiatives, Genesis aims to redefine automotive standards while honoring its heritage and fostering an inclusive community for enthusiasts worldwide.

Redefining Adventure: The X Gran Equator Concept

This concept car merges sophistication with off-road capabilities, showcasing Genesis’s ability to cater to nomadic lifestyles. Featuring distinctive design elements such as Two-Line headlamps and beadlock rims, it provides both comfort and exploration freedom. Its interior harmonizes digital interfaces with tactile controls, creating a seamless user experience.

Luc Donckerwolke, Genesis Chief Creative Officer, described the X Gran Equator Concept as a balance between elegance and ruggedness. This vehicle embodies the spirit of adventure while maintaining refined comfort. Its extended hood, split-opening tailgate, and integrated roof racks enhance practicality. Inside, swiveling front seats and sectional storage areas provide versatility, making it ideal for long journeys. By incorporating advanced engineering solutions, Genesis ensures this SUV appeals to those seeking both luxury and durability.

Entering the Racing Arena: GMR-001 Hypercar

Genesis Magma Racing introduces the GMR-001 Hypercar, set to compete in prestigious races like Le Mans. This endurance prototype highlights Genesis’s ambition in motorsport innovation, symbolized by its vibrant Magma Orange livery. Equipped with a hybrid powertrain featuring a twin-turbo V8 engine, it promises exceptional performance.

Cyril Abiteboul, team principal, emphasized the significance of unveiling the GMR-001 Hypercar as Genesis ventures into high-performance manufacturing. Developed in collaboration with ORECA Motorsport, this vehicle showcases the brand’s technical prowess. The focus on FIA World Endurance Championship and IMSA SportsCar Championship signifies Genesis’s strategic approach to establishing a legacy in motorsports. Drivers, race suits, and the striking livery pay homage to Korean heritage while integrating modern sport technology. As Genesis plans to develop a Magma model for every production vehicle, it underscores a commitment to pushing boundaries in automotive excellence.