During the holiday season, Costco witnessed a surge in sales of high-end consumer electronics. One of the standout products was the massive 100-inch television, which captured the attention and imagination of many shoppers. According to Gary Millerchip, CFO and Executive Vice President of Costco, these large-screen televisions were among the top-selling items during the festive period. The company's commitment to offering unique and premium products at competitive prices has clearly resonated with its members.

Social media played a significant role in fueling interest in these oversized televisions. Platforms like TikTok saw numerous unboxing videos showcasing the impressive size and features of these TVs. Videos from accounts such as "Costco Wonders" garnered millions of views, sparking discussions about the value and appeal of such luxury purchases. This trend reflects how Costco caters not only to budget-conscious consumers but also to wealthier members seeking exclusive and high-quality items.

Costco's strategy of offering premium products has been a winning formula. Hamilton "Tony" James, the chairman of Costco, highlighted that affluent individuals appreciate good deals just as much as anyone else. Over the years, Costco has sold a variety of luxurious items ranging from expensive jewelry to exotic vehicles. This approach underscores the company's ability to attract diverse customer segments by providing exceptional value. Despite facing challenges like increased supply chain costs, Costco continues to thrive by delivering high-quality products that meet the varied needs of its members.