A Dutch manufacturer of coffee roasting equipment, previously known as Giesen Coffee Roasters, has undergone a significant transformation with its rebranding to Giesen Roasting Solutions. This change reflects the company's broader product offerings and global reach beyond traditional drum roasters. The new brand identity includes an updated logo, website, and expanded services such as software solutions and industrial-scale machinery. Established over three decades ago, Giesen continues to innovate while staying true to its roots in Dutch design and craftsmanship.
Based in Ulft, Netherlands, Giesen Roasting Solutions is embracing a new chapter in its history by shifting from a focus solely on coffee roasting machines to providing comprehensive solutions for the industry. With this rebranding effort, the company aims to emphasize its commitment to delivering high-quality products and services tailored to modern coffee roasting needs. Their revamped website highlights various offerings, including support resources and spare parts sections, alongside detailed information about their innovative lineup of equipment.
Originating as a metal shop more than 30 years ago before transitioning entirely into roaster manufacturing in 2006, Giesen has consistently evolved its product range. Popular models like the W6 (6-kilo capacity) and W15 (15-kilo) remain staples in their catalog; however, recent advancements have seen them venture into larger-scale industrial options powered by electric heat technology. Additionally, they offer customizable roasting software designed to enhance efficiency and precision within the roasting process.
The iconic "G" emblem introduced with this rebrand pays homage to the distinctive curved shape found on Giesen’s classic commercial drum roasters. This nod to tradition underscores the company's dedication to maintaining excellence through Dutch ingenuity and meticulous attention to detail throughout every aspect of their operations.
As Giesen Roasting Solutions moves forward under its refreshed banner, it remains steadfastly committed to upholding core values rooted in exceptional design and craftsmanship that have driven success since inception. By expanding capabilities and embracing cutting-edge technologies, the company positions itself as a leader equipped to meet diverse demands across the international coffee market landscape.