A groundbreaking collaboration between Believe, a music company headquartered in Paris, and Teichiku Entertainment, an established Japanese label, is set to redefine the global reach of traditional Japanese music genres. This partnership will leverage Believe's extensive digital network and expertise to expand Teichiku’s presence on the international stage. The alliance underscores both companies' commitment to promoting Japanese enka, kayōkyoku, pop, and other genres worldwide while enhancing their digital footprint.
This strategic move also highlights Believe's growing influence in Asia, having already launched ventures such as PLAYCODE in Japan and an artist services unit in Thailand focused on indie-pop creators. With its rich history spanning nine decades, Teichiku aims to bring its iconic catalog beyond national borders, contributing significantly to J-POP's global success.
Digital Expansion Through Global Networks
Believe’s comprehensive partnership with Teichiku Entertainment signifies a major step toward expanding the latter’s global presence. By utilizing Believe's cutting-edge technology and robust distribution network, Teichiku plans to introduce its vast catalog of traditional and contemporary Japanese music to international audiences. This initiative aligns with Teichiku’s goal of celebrating its 90-year legacy by embracing modern digital strategies.
Teichiku Entertainment, renowned for producing legendary hits in enka and kayōkyoku genres, seeks to broaden its horizons through this alliance. Believe's expertise in global DSP networks ensures that Teichiku’s diverse repertoire—ranging from pop and rock to jazz and anime songs—will reach wider audiences. Both organizations share a vision of revitalizing classic tracks while nurturing emerging talent. For instance, Believe has committed resources to support next-generation artists under Teichiku’s umbrella labels like Imperial Records, Takumi Note, and Union Records.
Through meticulous preparation over the past year, Teichiku and Believe have cultivated a strong foundation of trust. Their shared philosophy emphasizes fairness, respect, and transparency when supporting artists globally. As Hideki Kurita, President & CEO of Teichiku Entertainment, remarked, “Our mission now is to extend our extensive catalog beyond Japan’s borders.” He expressed confidence in Believe’s ability to drive growth digitally and establish Teichiku as a leader in blending tradition with innovation ahead of its centennial anniversary.
Cultural Heritage Meets Technological Innovation
The collaboration between Believe and Teichiku exemplifies how technological advancements can preserve and promote cultural heritage. Founded in 1934 as Teikoku Chikuonki (Tokyo Gramophone), Teichiku specializes in enka and kayōkyoku but has diversified into various genres including J-POP, rock, and anime soundtracks. Partnering with Believe allows Teichiku to harness digital tools effectively, ensuring its timeless music resonates with new generations worldwide.
Sylvain Delange, President of Believe APAC, praised Teichiku’s enduring success, stating it represents one of Japan’s most established record labels. He highlighted their innovative approach by integrating digital solutions at all organizational levels, from leadership to operational teams. Such integration enables Teichiku not only to maintain its prestigious position domestically but also to thrive internationally. Erika Ogawa-Arai, General Manager of Believe Japan G.K., echoed these sentiments, emphasizing the team’s dedication to revitalizing Teichiku’s catalog and fostering upcoming talents.
Furthermore, Believe’s financial performance underscores its capacity to deliver impactful results. In FY 2024, the company reported revenues exceeding €988.8 million, translating to approximately $1.070 billion USD. This fiscal strength supports ambitious projects like those undertaken with Teichiku. Additionally, Believe Thailand’s recent launch of an artist services unit targeting indie-pop creators demonstrates the organization’s versatility across markets. Together, these initiatives highlight Believe’s role in shaping the future of global music industries while honoring historical legacies.