A significant financial initiative has been launched to enhance green financing opportunities for underserved businesses in Jordan, with a special focus on enterprises led by women. The European Bank for Reconstruction and Development (EBRD), together with the Green Climate Fund (GCF) and the European Union, have extended a substantial US$ 4 million loan to Microfund for Women (MFW). This marks the second phase of the Green Economy Financing Facility (GEFF) aimed at fostering sustainable economic growth within the region. The funds will play a pivotal role in enabling micro, small, and medium-sized enterprises (MSMEs) to adopt high-performance technologies that contribute positively to environmental sustainability.

This collaborative effort seeks to address existing gaps in Jordan's financial landscape concerning green investments and technical assistance. Presently, there is a limited availability of resources dedicated to combating climate change through mitigation and adaptation strategies. By empowering MFW with this new funding, the initiative aims to build capacity for green lending practices and establish a market-driven demand for advanced technologies that align with the principles of a green economy. Furthermore, the project includes a comprehensive technical cooperation package designed to bolster MFW’s capabilities in areas such as climate awareness and gender-responsive lending practices, ensuring long-term success and impact.

The collaboration exemplifies a shared commitment towards fostering sustainable development and promoting gender equality in business leadership. Through partnerships like these, the EBRD, EU, and GCF are not only supporting the expansion of green financing but also creating pathways for inclusive economic growth. Entrepreneurs benefiting from MFW’s programs gain valuable insights into essential aspects of running successful ventures, including marketing strategies, financial management, and regulatory compliance. Such initiatives highlight the importance of investing in local communities and leveraging innovative solutions to tackle global challenges while uplifting underrepresented groups in the entrepreneurial ecosystem.