In the vast expanse of rural America, there lies an unspoken bond that connects individuals through their shared dedication to agriculture. Traveling across the country and engaging with people at agricultural conferences has been a profound experience for me. Each stop along the way reveals stories of resilience and innovation, reminding us all of the importance of preserving family farms and ranches.

One such story comes from Rockham, South Dakota, where I encountered Jessy Biggins, a local rancher and county commissioner. At the Edgar Brothers Angus Production Sale, Jessy was focused on acquiring a bull known for its exceptional marbling and carcass quality. His wife, Katie Jane, runs a thriving direct-to-consumer beef business, emphasizing the significance of genetic selection in delivering premium products. After a thoughtful review of the catalog, Jessy successfully purchased a bull that day. The following year showcased the remarkable growth of their beef business, expanding nationwide and captivating audiences with their vibrant social media presence. Katie's venture into making beef tallow skincare products added another layer of creativity and value to their operation. When I received these products during a subsequent sale, it was evident how much effort and care had gone into crafting them. Despite the harsh winter conditions, the skincare line provided much-needed relief for dry skin and chapped lips.

The cattle industry thrives not only on genetics but also on the relationships built among its community members. Encountering dedicated and inspiring individuals like Jessy and Katie reaffirms my belief in the strength of rural America. Their innovative spirit and commitment to excellence serve as a testament to what can be achieved when passion meets hard work. As we look forward to our own production sale, we eagerly anticipate welcoming friends from all corners of the country to celebrate the values that bind us together—quality livestock, heartfelt connections, and the boundless potential of collaboration.