In the mid-2010s, a series of online pranks targeted iPhone users, leading some to unintentionally damage their devices. These hoaxes were cleverly disguised as official Apple announcements, often incorporating elements that seemed plausible at first glance.

One of the earliest and most widespread deceptions involved claims that an iOS update could make iPhones waterproof. This hoax gained traction shortly after the release of iOS 7, with fake advertisements mimicking Apple's style. These ads suggested that the software update unlocked a new physical capability, allowing the phone to automatically shut off when submerged in water. Despite skepticism from many users, there were reports of individuals testing this claim, resulting in damaged devices. Media outlets like ABC News and The Guardian documented the incident, highlighting the extent to which the prank had spread.

A subsequent and even more dangerous prank emerged in 2014 with the advent of "Apple Wave," a fabricated feature claiming users could charge their iPhones by placing them in microwaves. The promotional material for this hoax was sophisticated, borrowing language and design elements from genuine Apple marketing. Although absurd, it convinced some users to attempt the method, inevitably destroying their phones. Authorities, including the Los Angeles Police Department, intervened by issuing public warnings on social media platforms. Other notable pranks included the suggestion that bending the iPhone was a feature rather than a flaw and the claim that drilling into the iPhone 7 would reveal a hidden headphone jack.

The prevalence of these pranks underscores the trust people placed in Apple's innovative capabilities during that era. They reflect a time when technological advancements seemed limitless, and users were more willing to believe extraordinary claims about their devices. Today, while such gullibility might seem misplaced, it also highlights the power of creativity and the importance of critical thinking in evaluating information online. As technology continues to evolve, so too must our discernment in distinguishing fact from fiction.