In a fascinating tale of culinary ambition, James Adams recounts his journey from New Jersey's sandwich-loving culture to the challenging food scene in Minnesota. Growing up in South Jersey, sandwiches were an integral part of his life, but adapting this passion in Minnesota proved tricky at first. Despite initial setbacks, Adams found success by focusing on crafting high-quality pastrami and leveraging pop-up opportunities. His perseverance led to a breakthrough with Bar Brava, which eventually helped launch Kinsley’s Deli, now thriving at Nova Bar in Hudson, Wisconsin.

Adams' story is one of resilience and adaptability, as he navigated different food cultures and business models. By blending traditional techniques with innovative approaches, he managed to create a niche for himself in the competitive Midwest market.

The Roots of a Sandwich Enthusiast

Growing up in South Jersey, James Adams developed a deep affection for delis and their offerings. In his hometown, it wasn't uncommon for him to visit a deli multiple times in a single day. Whether it was a cannoli, a coffee, or a hearty sandwich, these establishments became an essential part of his daily routine. However, when Adams moved to Minnesota after marrying a local, he encountered a vastly different food culture that initially seemed uninterested in his vision of opening a deli. Drawing on his extensive experience working in restaurants along the Jersey Shore and even starting resort-style pool bars in Costa Rica, Adams redirected his focus toward perfecting pastrami—a decision that would later prove pivotal.

While in Minnesota, Adams discovered the growing popularity of pop-ups, a concept not prevalent during his early days in the restaurant industry. This inspired him to explore unconventional avenues for showcasing his craft. Yet, despite his efforts, initial responses were lukewarm. Many people were unfamiliar with or indifferent to his signature pastrami sandwiches, leaving Adams questioning whether his passion resonated in this new environment. The stark contrast between the sandwich-centric culture of New Jersey and the more reserved reception in Minnesota tested his resolve, yet fueled his determination to find the right opportunity.

A Breakthrough Through Perseverance

By late 2023, James Adams finally caught a break when Bar Brava offered him access to their kitchen. This chance allowed him to introduce Minneapolis diners to his handcrafted pastrami Reubens, which quickly sold out. The overwhelming response validated his hard work and dedication, giving him the confidence needed to expand his reach. Soon after, Kinsley’s Deli emerged as a regular Sunday fixture at Nova Bar in Hudson, Wisconsin, where it continues to thrive today. This success demonstrated that Adams' love for sandwiches was shared by many others who appreciated quality ingredients and authentic flavors.

Adams' journey highlights the importance of persistence and flexibility in achieving one's goals. Initially met with skepticism, he adapted his approach by embracing emerging trends like pop-ups while staying true to his commitment to excellence in food preparation. His ability to combine traditional methods—such as brining and smoking whole brisket—with modern marketing strategies enabled him to carve out a unique space in Minnesota's culinary landscape. Ultimately, Adams learned that even in regions less familiar with certain cuisines, there exists an audience eager to embrace exceptional taste experiences. Through collaboration, creativity, and unwavering belief in his craft, James Adams has successfully turned his passion into a thriving venture.