Former Apple design chief Jony Ive has shared poignant reflections on his relationship with the late Steve Jobs, revealing a heartfelt request from Jobs before his passing. In an interview on BBC’s “Desert Island Discs,” Ive discussed how Jobs asked him not to be overly preoccupied with what Jobs would have done after his death. This article delves into their deep friendship and the profound impact it had on Ive's career and personal life.
In a candid moment, Ive revealed that during one of their final exchanges, Jobs emphasized the importance of moving forward without being constrained by hypothetical scenarios. Jobs urged Ive to trust his instincts and continue innovating without constantly questioning what Jobs might have done in similar situations. Despite this advice, Ive admitted that he often finds himself pondering just that.
Jobs' parting words left a lasting impression on Ive, who recounted feeling emotional while discussing the 17 missed calls he received on the day he learned about Jobs' illness. These moments highlighted the depth of their bond, which extended far beyond professional collaboration. Jobs and Ive shared daily lunches, family vacations, and countless discussions about design. The closeness of their relationship made it challenging for Ive to fully let go, even years after Jobs' passing. He reflected on how the public perception of Jobs as difficult to work with was a misinterpretation of his unwavering dedication to turning ideas into reality.
Ive's tenure at Apple was marked by groundbreaking designs that revolutionized technology. After Jobs returned to Apple as CEO in 1997, he tasked the young designer with creating a network computer that could help save the company from bankruptcy. This ambitious project resulted in the colorful iMac desktop, released in 1999, which became an instant success. Ive went on to lead the design teams responsible for the iPhone, iPad, and numerous other iconic products.
Their partnership thrived on mutual respect and a shared vision for innovation. Jobs' return to Apple marked a turning point, where Ive's creative talents were fully realized under Jobs' leadership. Together, they tackled seemingly impossible challenges, such as designing the iMac with internet connectivity when the company was facing financial difficulties. Over the course of 27 years at Apple, Ive played a pivotal role in shaping the company's identity through his visionary designs. His departure in 2019 marked the end of an era, but the legacy of their collaboration continues to influence the tech world today.