Embarking on a new chapter in his life, Alex Woody found himself at the heart of Midland's cultural scene as the Communications and Public Relations Manager for the Midland Center for the Arts. His journey from Kentucky to Michigan was filled with unexpected turns and discoveries. Initially hired post-pandemic, Alex's transition from commuting to settling in Midland marked a pivotal moment not only for him but also for the arts center. Through various projects, including the 50th anniversary celebration and an immersive virtual reality experience called The Infinite, he has played a crucial role in reshaping how people perceive art and its impact on their lives.
Beyond his professional endeavors, Alex is deeply committed to fostering inclusivity within the arts community. He actively participates in Diversity, Equity, Inclusion, and Accessibility (DEIA) initiatives, ensuring that all voices are heard and represented. His personal interests extend beyond work, involving local exploration, volunteering, and creative pursuits like writing and drawing. As he envisions the future of Midland, Alex hopes for continued growth in artistic offerings, diversity, and opportunities for the next generation.
From College Uncertainty to Finding Passion in Arts Administration
Alex Woody’s path to becoming the Communications and Public Relations Manager at the Midland Center for the Arts wasn’t straightforward. Hailing from Kentucky, he initially pursued degrees in social work and computer engineering at Michigan State University. However, it was during his first week at MSU when he stumbled upon the Wharton Center that everything changed. Volunteering there unveiled his true passion—helping people connect meaningfully with the arts through marketing and storytelling. This newfound interest led him to work in theaters nationwide after graduating in 2018, until the pandemic brought him back home to Metro Detroit.
This serendipitous discovery set the stage for Alex's career trajectory. His early days at MSU were marked by uncertainty, yet exposure to the vibrant arts environment around him gradually steered him toward arts administration. Following graduation, he gained valuable experience working in renowned theaters across the United States, such as Hartford Stage in Connecticut and the Denver Center for the Performing Arts. When the opportunity arose at the Midland Center for the Arts post-pandemic, Alex seized it, recognizing the potential to contribute significantly to a burgeoning arts community. His move to Midland six months later solidified his commitment to this transformative journey, blending his love for communication and the arts into a fulfilling profession.
Shaping the Future of Arts Through Innovative Projects and Inclusivity
In his role at the Midland Center for the Arts, Alex Woody oversees internal and external messaging, ensuring the center’s story resonates effectively with diverse audiences. Among his most impactful projects was assisting in celebrating the center’s 50th anniversary. This initiative involved interviewing 50 individuals who shared unique experiences tied to the center, highlighting its enduring influence on people's lives. Another ambitious undertaking was The Infinite, a fully immersive virtual reality experience that transports visitors to the International Space Station, demonstrating the intersection of art and science in ways never seen before.
Alex’s dedication extends beyond high-profile projects; he is fervently involved in the center’s DEIA initiatives, striving to make the arts accessible and inclusive for everyone. Efforts include relaxed performances catering to sensory-sensitive audiences and enhancing website accessibility to accommodate broader demographics. These seemingly small adjustments have profound implications for creating a welcoming arts community. Looking ahead, Alex envisions significant growth in Midland’s arts and sciences offerings, emphasizing the importance of diversity and equal opportunities for future generations. His aspirations reflect a desire to deepen the community's connection with the arts, making them central to its identity rather than peripheral elements. Through these endeavors, Alex aims to leave a lasting legacy, contributing to Midland's cultural enrichment while fostering an environment where creativity thrives unbounded.