On a delightful spring day in New Ulm, Minnesota, the annual Kentucky Derby viewing party at Black Frost Distilling attracted revelers dressed in their finest attire. This year’s event, marking the 151st running of the race, brought together dozens of enthusiasts who enjoyed an afternoon filled with music, games, and specially crafted cocktails inspired by the bourbon heritage of Kentucky. The weather in New Ulm proved to be more agreeable than that of Churchill Downs, where steady rain turned the track muddy. As the race unfolded on the big screen, excitement rippled through the crowd, culminating in cheers as the winning horse crossed the finish line.
Black Frost Distilling, co-founded three years ago by Nate Gieseke and Jace Marti, has become synonymous with grand celebrations tied to the Kentucky Derby. Their decision to host this event stemmed from the historical connection between fine bourbon and Kentucky traditions. Both entrepreneurs bring rich histories to the table—Gieseke hails from a lineage of farmers spanning six generations in the Minnesota River Valley, while Marti boasts legendary brewing ancestry. Together, they craft spirits using locally sourced ingredients, enhancing the authenticity of their offerings. For this special occasion, they introduced unique drinks designed to complement the festive atmosphere.
The third annual gathering at Black Frost was particularly memorable due to perfect weather conditions. Unlike previous years marked by rain and mist, attendees basked under sunny skies and warm temperatures. Despite less-than-ideal weather in prior years, Gieseke noted that guests consistently found joy in the festivities. This year, however, the pleasant climate only amplified the enjoyment. The venue buzzed with energy as people participated in various activities, indulged in delicious food, and admired each other's elaborate outfits. Traditional derby hats adorned many heads, reflecting a style once associated with high society in the 19th and early 20th centuries.
As anticipation built toward the race itself, the atmosphere grew electric. Guests gathered around the large screen to witness the spectacle unfold. When the announcer declared the start of the race, jubilant shouts erupted throughout the room. Within moments, it was over, leaving spectators exhilarated yet perhaps slightly wistful for the fleeting nature of such thrilling events. Meanwhile, back at Churchill Downs, Serenity emerged victorious amidst muddy conditions, beating Journalism and Baeza to secure first place.
Among the highlights of the day were awards presented to those who best captured the spirit of the Kentucky Derby through their fashion choices. Samantha Miller claimed top honors for her stunning hat, while Candance Norton and Chris Becthold received accolades for their exceptional ensembles. These recognitions underscored the communal celebration of style and tradition that defines this annual event. Given the overwhelming enthusiasm displayed by participants, there is little doubt that Black Frost will continue hosting these lively gatherings in future years, inviting even more individuals to partake in the magic of the Kentucky Derby.