A renewed initiative is set to honor and appreciate the efforts of military personnel through a nationwide outreach campaign. The Smooth Salute program, previously launched by Keystone Light in collaboration with the USO, returns this year to inspire citizens to express gratitude toward their local service members. This year's edition will feature interactive engagement opportunities that allow participants to contribute meaningful messages of thanks.

This season's tribute kicks off during Military Appreciation Month in May and continues until the end of July. Participants can engage by scanning QR codes located on specially designed Stars and Stripes packaging from Keystone Light. Each scan provides an avenue to craft personalized notes of appreciation directed toward active-duty individuals. Those who partake not only show support but also gain entry into a sweepstakes offering exclusive prizes, including merchandise from Keystone Light. According to Allison Miller, Marketing Manager for Keystone Light, the brand remains committed to acknowledging the dedication of service members, building upon the previous year’s successful campaign.

To further enhance engagement, five grand prize winners will secure flyaway trips alongside up to three guests to regional airshows where they can witness breathtaking displays celebrating national heroes. These events span various locations across the United States, providing diverse experiences throughout the latter half of 2025. Additionally, consumers aged 21 and above have multiple chances to win supplementary rewards such as rolling coolers, apparel items, camping gear, or financial deposits via Venmo. Beyond these incentives, customized retail displays highlight the partnership with USO, while co-branded merchandise becomes available online for purchase. Encouraging community involvement fosters collective pride in supporting those who serve our country.

The revival of programs like Smooth Salute underscores society's enduring respect and admiration for its armed forces. By facilitating direct communication between civilians and military personnel, initiatives such as this strengthen bonds within communities and promote unity. Such endeavors remind us all of the importance of expressing gratitude regularly and finding innovative ways to honor those who protect our freedoms daily.