A groundbreaking alliance is set to captivate audiences as Bare Knuckle Boxing (BKB) joins forces with Front Row Motorsports and NASCAR Craftsman Truck Series victor Layne Riggs. This multi-race collaboration aims to bring excitement and innovation to both combat sports and motorsport enthusiasts in the upcoming year. Known for its origins in South Florida, BKB has carved out a legacy in bare-knuckle boxing, becoming the world's oldest professional organization in this domain. With an extensive global reach, including a recent landmark television deal with VICE TV in North America, BKB continues to expand its influence.

Mike Vazquez, a pivotal figure in BKB, expressed his enthusiasm for this partnership, highlighting the promising future of Layne Riggs in motorsport. As a second-generation driver, Riggs is making significant strides in the racing world, aligning perfectly with BKB’s vision for dominance in their respective fields. In this season, Riggs will proudly display BKB’s emblem on his No. 34 Ford F-150 across five NASCAR Craftsman Truck Series events, commencing at Rockingham Speedway. Moreover, BKB will support the series as a full-season associate partner. Riggs, who has twice triumphed in the Truck Series, anticipates a successful season bolstered by BKB’s involvement.

The synergy between combat sports and motorsport creates a vibrant platform for mutual growth and success. This unique partnership not only showcases the potential of cross-industry collaborations but also underscores the importance of embracing new opportunities to enhance one's legacy. As Riggs gears up for the race at Rockingham Speedway and participates in the “Brawl at the Beach,” fans eagerly await the outcomes that promise thrilling experiences and victories ahead. The coverage of these events will be broadcast on FS1, NASCAR Radio Network, and SiriusXM NASCAR Radio Channel 90, ensuring widespread accessibility for all enthusiasts.