Former actress and Duchess of Sussex, Meghan Markle, has revealed the challenges she faced while launching her lifestyle brand, As Ever. In a candid conversation on her podcast, "Confessions of a Female Founder," Markle shared her experiences of self-doubt and the hurdles encountered in securing trademarks for her brand. Despite setbacks, including rejections by trademark offices and similarities with existing brands, Markle managed to push through, ultimately unveiling As Ever to widespread acclaim.
In an episode aired on May 6, Markle confessed to experiencing significant self-doubt when embarking on her entrepreneurial journey. This period of uncertainty arose from being under constant public scrutiny since joining the British royal family. She reached out to Hanna Mendoza, founder of Clevr Blends, expressing her concerns about the viability of her venture. The duchess emphasized the importance of having a support system during such moments, allowing her to seek reassurance without undermining her team's confidence.
Markle's transition into entrepreneurship was not straightforward. Initially named American Riviera Orchard, her brand faced numerous obstacles, including rejection by the U.S. Patent and Trademark Office due to geographical naming restrictions. Furthermore, conflicts arose with existing brands like Harry & David over name similarity. These challenges prompted a rebranding effort, culminating in the adoption of As Ever in February 2023. Her partnership with Netflix played a crucial role in bolstering credibility and ensuring initial success, as evidenced by products selling out within minutes of launch.
Despite these achievements, controversy surrounded As Ever's logo, which some claimed closely resembled the coat of arms of Porreres, a Spanish town. Local authorities dismissed any legal action but requested respect for their cultural heritage. Additionally, confusion emerged between Markle's As Ever and a pre-existing New York-based clothing line of the same name, leading to clarifications on social media.
Through perseverance and strategic partnerships, Markle successfully navigated the complexities of launching a new brand. Her journey underscores the importance of resilience and adaptability in overcoming entrepreneurial challenges. With continued support from her collaborators and fans, As Ever promises to expand its influence further, offering a glimpse into the duchess's passions and talents beyond her royal duties.