The fashion landscape for the autumn/winter 2025 menswear season has taken an intriguing turn, with several high-profile Italian brands notably absent from the event lineup. This shift has led to a more subdued atmosphere at the shows, where celebrity appearances have been less frequent and the usual buzz of viral moments is noticeably quieter. The absence of major brands such as Gucci, Fendi, JW Anderson, Moschino, DSquared2, and Versace has altered the dynamics, prompting questions about whether the industry is moving away from spectacle-driven events towards a more refined approach. Perhaps this change reflects a broader cultural shift, where the focus is returning to the essence of fashion rather than the personalities that surround it.

At the Prada show, this new direction was evident as guests like Harris Dickinson, Louis Partridge, and Joseph Quinn chose to engage more selectively, prioritizing meaningful interactions over media soundbites. While fashion weeks often serve as platforms for boosting public profiles, these individuals seemed intent on appreciating the garments themselves, highlighting the importance of the clothes over celebrity endorsements. Elsewhere, Giorgio Armani welcomed Cooper Koch, Adrien Brody, and Joe Alwyn as cultural ambassadors, while James McAvoy appeared at Dolce & Gabbana and Mads Mikkelsen graced the Zegna runway. As the Paris collections prepare to unfold, they are expected to bring even more star power, yet the evolving trend suggests a deeper appreciation for fashion’s artistry.

The changing tides in the fashion world indicate a growing emphasis on substance over spectacle. By focusing on the craftsmanship and design of the clothing, the industry may be signaling a return to its roots. This shift not only enhances the appreciation for fashion but also encourages a more thoughtful engagement with the creative process. In an era where superficiality can dominate, the renewed focus on artistic expression offers a refreshing and positive outlook for both designers and enthusiasts alike.