Unleashing Construction Innovation with NEOM and Samsung
Automating Rebar Cage Assembly
The JV focuses on automating rebar cage assembly using advanced robotic welding and tying techniques. This allows for the assembly of large, pre-manufactured reinforcement cages. Global average installation metrics for traditional construction methods show that by automating, manual workforce hours can be reduced by up to 80%. This not only enhances safety and quality but also reduces material waste and cage assembly costs by up to 40%. It is a significant step towards more efficient and sustainable construction.NEOM's CEO, Majid Mufti, emphasizes the importance of sustainability at NEOM. He states, "Sustainability is a core principle that guides not only our construction projects but also the methods we employ. By integrating robotics into labor-intensive processes, we are pushing the boundaries of construction innovation. Our partnership with Samsung is a crucial part of our strategy to develop global champions that drive supply chains and attract future value."
The establishment of rebar cage assembly factories in NEOM will create over 2,000 highly skilled job opportunities locally. This aligns with the Kingdom's vision of transforming Saudi Arabia into a leader in advanced industries, ensuring long-term economic resilience and global competitiveness.
Revolutionizing the Construction Industry
Hojin Jung, President & Head of Corporate New Business at Samsung C&T Corporation, expresses excitement about the collaboration. He says, "We see immense potential in working with NEOM. By incorporating innovative robotics and automation solutions, we aim to revolutionize the construction industry. Together, we will redefine the delivery of regional projects within NEOM and set new standards for efficiency and productivity."The joint venture is orchestrated by NEOM's strategic investment arm, the NEOM Investment Fund (NIF). NIF plays a vital role in driving the development of NEOM's ecosystem by fostering new businesses and accelerating value creation across the 15 sectors of NEOM.
Bandar Ashrour, Sector Head of Design & Construction at NEOM, highlights the significance of developing an advanced industrial manufacturing economy. He states, "This agreement is a key step in our efforts to accelerate modern methods of construction across our major projects. By boosting local talent through the creation of thousands of jobs, we are aligning with the Kingdom's vision and ensuring sustainable growth in the region."
Through its growing Design and Construction sector, NEOM is emerging as a leader in advancing modern construction methods. By leveraging emerging technologies and collaborating with key industry players, NEOM is creating a conducive environment for economic growth and high-quality job creation in Saudi Arabia as the region rapidly develops its civil and infrastructure over an area of 26,500 square kilometers.