A new era for the PGA Tour's Myrtle Beach Classic has been announced, thanks to ONEFlight International stepping in as a co-title sponsor. The partnership aims to enhance the tournament experience by introducing upgrades and star power. During an early spring press conference at The Dunes Golf and Beach Club, CEO Ferren Rajput unveiled plans to transform the primary Wednesday pro-am into a glamorous event featuring notable celebrities alongside professional golfers. Additional details were revealed in mid-April, setting the stage for what promises to be a memorable week of sports and entertainment.

Celebrity Lineup Bolsters Golf Tournament

In the heart of the coastal golf season, excitement is building around the upcoming OneFlight Myrtle Beach Classic scheduled from May 8th to 11th. At a vibrant press gathering held on March 3rd, ONEFlight’s visionary leader Ferren Rajput shared his ambitions for making this year’s tournament exceptional. Known for its scenic location at The Dunes Golf and Beach Club, the event will now include two pro-ams—one on Monday and another grand kickoff on Wednesday. Among those confirmed to attend are Hollywood icons Kevin Costner and Kurt Russell, alongside television personality Vanna White, who hails from North Myrtle Beach. Ten additional celebrities will also join the festivities, bringing added allure to the proceedings.

Rajput expressed his vision during the announcement: “To elevate this tournament, we need to think beyond traditional golf boundaries. With my connections in the entertainment world, I believe we can create something truly unforgettable.” His efforts reflect a commitment to blending sport with high-profile entertainment, enhancing both fan engagement and media interest.

The $4 million prize pool underscores the significance of the tournament, positioning it as one of the highlights on the PGA calendar.

An Inspiring Shift in Sports Sponsorship

This collaboration between ONEFlight International and the Myrtle Beach Classic sets a compelling precedent for how corporate sponsorship can redefine sporting events. By integrating celebrity participation and emphasizing community ties, Rajput demonstrates that success in sponsorship extends beyond financial investment—it involves creating experiences that resonate emotionally with audiences. For fans and observers alike, this approach offers a glimpse into the future of golf tournaments where entertainment becomes as integral as competition itself.