In a strategic move to fortify its presence in the global animation market, Paris-based studio Hari has announced key appointments that signal an ambitious phase of growth. The company, renowned for hits like Grizzy & the Lemmings, is positioning itself as a powerhouse by elevating Sophie ‘Kido’ Prigent and welcoming Toby Jones, both set to spearhead critical initiatives in partnerships and sales.

Revolutionizing International Reach Through Strategic Appointments

The animation industry is witnessing a seismic shift as studios worldwide recalibrate their strategies to meet evolving consumer demands. In this dynamic landscape, Hari emerges not just as a participant but as a leader charting new territories with bold decisions. By integrating seasoned professionals into its core team, the company aims to amplify its influence across borders.

Empowering Leadership: Kido's New Role

Sophie ‘Kido’ Prigent, a pivotal figure at Hari for three years, steps into her expanded role with a clear vision for the future. Her elevation from Head of Distribution to Director of Strategic Partnerships & Financing underscores her indispensable contributions. As part of the executive leadership, she will orchestrate all revenue streams, encompassing traditional broadcasting, digital platforms, licensing opportunities, merchandise ventures, and innovative financing models.Her responsibilities extend beyond mere oversight; they involve crafting comprehensive strategies that align with the studio’s overarching goals. Based in Paris, Prigent collaborates closely with Hari co-founder and co-CEO Josselin Charier. This partnership ensures cohesive implementation of initiatives designed to bolster the studio’s profile globally. With her extensive experience and proven track record, Prigent embodies the qualities necessary to navigate complex markets and seize emerging opportunities.Prigent’s promotion reflects Hari’s commitment to nurturing internal talent while fostering an environment conducive to creativity and innovation. By empowering individuals who understand the nuances of the business, the company solidifies its foundation for sustained success. Under her guidance, Hari anticipates significant strides in expanding its footprint through diverse channels tailored to contemporary audiences.

Global Sales Expertise: Toby Jones Joins Forces

Toby Jones, a distinguished figure in children’s television, joins Hari as Head of Sales, bringing invaluable expertise acquired during his tenure at Cake. Operating from London, Jones assumes responsibility for international sales of flagship properties including Grizzy & the Lemmings, Mystery Lane, The Weasy Family, and Baby Lemmings. His inaugural appearance on the global stage will occur at MIFA in June, where he intends to establish robust connections with potential collaborators.Jones’s career trajectory exemplifies adaptability and resilience within the ever-changing media landscape. Originally affiliated with Kew Media Distribution, his journey continued when Jetpack Distribution merged with Cake. There, he earned recognition as Senior Sales Manager due to his exceptional performance and unwavering dedication. His transition to Hari marks another milestone in his illustrious career, characterized by forging enduring relationships and achieving remarkable outcomes.Charier expressed confidence in Jones’s ability to drive Hari forward, citing his extensive network and practical approach to distribution challenges. "Toby’s strong track record, deep industry relationships, and hands-on distribution experience make him a powerful addition," Charier remarked. Such attributes position Jones perfectly to execute Hari’s expansive plans for international penetration effectively.

A Vision for Sustainable Growth Amidst Industry Challenges

While French animation studios grapple with financial uncertainties, Hari distinguishes itself through proactive measures aimed at ensuring long-term stability. Contrasting sharply with counterparts such as Cyber Group Studios and TeamTO, which encountered severe setbacks necessitating acquisitions or restructuring, Hari remains steadfast in its mission to innovate continuously.Recent milestones underscore the studio’s resilience and determination. For instance, the initiation of production for Baby Lemmings, supported by Warner Bros Discovery EMEA and France Télévisions, highlights Hari’s capacity to attract substantial investment and collaboration. Such achievements validate the efficacy of its strategies and reinforce trust among stakeholders.Charier articulated a compelling narrative encapsulating Hari’s aspirations: "We’re entering a new chapter...one driven by bold ambition, international growth, and 360-degree franchise building." This declaration resonates deeply within the context of current industry dynamics, emphasizing Hari’s resolve to transcend conventional boundaries and redefine possibilities within animation.By prioritizing original intellectual property capable of transcending cultural barriers, Hari cultivates franchises poised for widespread appeal. These creations seamlessly integrate into various platforms, extending their reach far beyond traditional television screens. Consequently, Hari contributes significantly to shaping modern pop culture narratives while simultaneously securing its legacy as a trailblazer in animated content creation.