The 2024 edition of the Acura Grand Prix of Long Beach has marked a historic milestone, setting an all-time attendance record. Celebrating its 50th anniversary, this downtown city event drew massive crowds eager to witness a diverse range of motorsport series and festivities. With new ownership under Penske Entertainment, expectations are high for another record-breaking turnout. The event's appeal spans across demographics, attracting a multi-generational and ethnically diverse audience. Insights from Penske Corporation president Bud Denker reveal plans to incorporate elements of Long Beach’s success into other racing events.
As the 50th running unfolded, it became the first grand prix held under Penske Entertainment’s banner. Jim Michaelian, president of the Grand Prix Association of Long Beach, expressed optimism about surpassing last year’s record attendance of 194,000 people. This achievement reflects not only the allure of competitive racing but also the vibrant festival atmosphere cultivated over five decades. Penske retained Michaelian's team to ensure continuity while infusing fresh ideas to enhance the experience.
Bud Denker, who has attended the event for 19 years, highlighted the transformation in perspective as he now views it from the promoter's angle. He was struck by the fervor of spectators lining fences due to sold-out seating, emphasizing the event's popularity among younger audiences and various ethnic groups, notably Hispanic. Denker admitted that initially, he perceived the multitude of activities as potentially overwhelming, yet they harmoniously fit the subculture surrounding car enthusiasts and drifters.
Denker envisions applying lessons learned from Long Beach to other events like Detroit's Grand Prix. Despite challenges such as limited paddock space in Detroit, integrating elements such as stadium trucks, SRO cars, or drifting could attract diverse age groups unfamiliar with these spectacles. Such innovations aim to enrich the overall experience, making each race unique yet engaging.
Looking ahead, Penske Entertainment plans strategic investments to elevate future editions of the Long Beach Grand Prix. Under Jim Michaelian's guidance, coupled with Penske’s enhancements, the 51st running promises exciting changes while preserving the event's cherished traditions. Denker underscores the importance of maintaining Long Beach's status as a premier motorsport gem, second only to the Indianapolis 500, ensuring its legacy endures through continuous improvement and innovation.