Nast's journey into the world of Rei Kawakubo started with Play polo shirts and Converse collaborations, evolving into a lifelong fascination. Bajun guided him through its history, leading to his role in managing the Comme des Garçons store and eventually meeting Adrian Joffe. Nast proposed a collaboration for his album merch, which Joffe accepted due to Nast's deep connection with fashion and CDG’s values. The result is a 12-piece capsule collection reflecting the spirit of Nast's upcoming album, blending old school New York hip-hop with custom designs.
The collection features graffiti prints, photocopied jewelry echoes, and the album title prominently displayed. Nast showcased these designs at the Comme des Garçons show in Paris, igniting excitement online with references to AWGE and Opium, music labels significant to his career. This collaboration marks a pivotal moment in Nast's career, celebrating his ties with A$AP Rocky and Playboi Carti, resonating deeply with fans and the hip-hop community.
A Lifelong Fascination With Fashion
From an early age, Nast developed a profound infatuation with Rei Kawakubo's creations, starting with Play polo shirts and progressing to more sophisticated pieces. His passion was nurtured by Bajun, who not only introduced him to the brand's rich history but also paved the way for his professional involvement with Comme des Garçons. This journey culminated in Nast managing the brand's store on 18th Street, where he honed his skills and deepened his understanding of the brand's ethos.
This deep-rooted fascination wasn't just about acquiring garments; it was about embracing a lifestyle that transcended conventional boundaries. Nast's immersion in Kawakubo's world taught him the importance of independent style and free expression, principles that would later influence both his music and personal life. His transition from a devoted fan to a key figure within the brand highlights the transformative power of genuine passion. This evolution set the stage for a groundbreaking collaboration that would merge his artistic vision with the iconic designs of Comme des Garçons.
An Artistic Collaboration Bridging Music and Fashion
The collaboration between Nast and Comme des Garçons materialized as a 12-piece capsule collection, designed to resonate with the essence of his upcoming album, '90s Era Nasty.' Each piece reflects elements of old school New York hip-hop, incorporating graffiti prints and distinctive jewelry motifs. The collection not only serves as merchandise for his album but also as a testament to his artistic identity, seamlessly blending his musical roots with high fashion aesthetics.
When Nast wore one of these custom-designed shirts to the Comme des Garçons show in Paris, it sparked a wave of excitement among hip-hop enthusiasts. The shirt featured references to AWGE and Opium, music labels crucial to his career trajectory. By integrating these elements, Nast celebrated his affiliations with A$AP Rocky and Playboi Carti, emphasizing the significance of this album in his career. This fusion of music and fashion not only captivated fans but also highlighted the universal appeal of combining cultural influences to create something uniquely powerful and relevant in today's creative landscape.