In today's competitive music landscape, only those who dare to innovate can truly thrive. Join Universal Music Australia as we redefine boundaries and create groundbreaking strategies that amplify artist impact across multiple platforms.
In this pivotal position, your primary objective will be to orchestrate fan growth campaigns for both international and domestic catalogue artists within Universal Music’s extensive library. By leveraging audio, video, marketing, social media, streaming services, physical products, and product development, you'll play a crucial role in expanding listenership and engaging new audiences while maintaining strong connections with existing fans.
Your responsibilities will encompass planning and executing priority artist listener growth plans, utilizing key marketing channels and partnerships to drive fan acquisition. You must possess entrepreneurial flair and demonstrate unwavering dedication to growing artist fanbases in Australia. Collaboration with cross-functional teams is essential, ensuring strategic alignment and cohesive execution of all initiatives.
Beyond campaign management, you'll serve as the principal ambassador for International and Domestic catalogue artists, representing every facet of their brand internally. Day-to-day tasks involve ideating, developing, and delivering tailored content aligned with the overall team strategy. Additionally, you'll design and implement physical release strategies for catalogue artists, ensuring connected and cutting-edge approaches across various departments and labels.
Your ability to influence others and build rapport will be instrumental in achieving departmental objectives. Effective communication of plans to commercial, international, and marketing teams ensures optimal support from digital services. Operating efficiently under tight deadlines requires excellent time management skills, coupled with the capacity to deliver high-quality outcomes consistently.
Creating impactful advertising assets in collaboration with the content creation team is vital for enhancing artist profiles. Managing relationships with internal Media and Audience teams facilitates increased visibility through press, television, and radio coverage. Furthermore, overseeing relevant artist showcases and events amplifies brand presence and fosters deeper fan engagement.
A constant pursuit of innovative marketing channels and initiatives enables delivery of industry-first achievements regularly. Establishing robust connections with Catalogue and Classics & Jazz teams globally ensures comprehensive understanding and utilization of unique fan engagement capabilities across diverse social media platforms.
The ideal candidate should exhibit a profound passion for music alongside comprehensive knowledge of the music business. Demonstrated experience in similar roles over three years showcases your capability in managing complex projects successfully. Exceptional communication skills enable effective conveyance of creative ideas and plans to both internal and external stakeholders.
Being deadline-driven and detail-oriented ensures timely delivery of high-quality work. Self-motivation and autonomy allow independent functioning within a collaborative environment. Basic video editing experience enhances asset adaptability and optimizes storytelling opportunities swiftly. A degree qualification in Marketing, Business, or Arts substantiates theoretical grounding complemented by practical expertise.
Joining Universal Music Australia offers more than just career advancement; it provides access to exclusive industry perks. Engage directly with live performances and immerse yourself in the vibrant world of music daily. Enjoy flexible benefits such as two 'U-Days' annually to utilize freely according to personal preference.
Strength-based learning and development opportunities ensure continuous professional growth tailored specifically to individual needs. Numerous additional advantages await, creating an unparalleled workplace experience fostering creativity and innovation consistently.